Floriology from BloomNet

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CHR

CHR

Design matters
Nov 28, 2002
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BloomNet Introduces floriology, the Premier Magazine for Today`s Retail Florists


Monthly publication brings floral design ideas, education and a renewed sense of
community to Florists

CARLE PLACE, N.Y.--(Business Wire)--
BloomNet, a preferred wire service provider and single destination for products and services for retail Florists worldwide, has launched a new publication offering practical insights, innovative approaches and a channel through which retail Florists can connect more closely with their fellow Florists. The new full-color publication, entitled floriology, will be published monthly. Florists may subscribe by visiting [email protected].

"Our goal with floriology is to help strengthen and rebuild what was once a very strong sense of community in the floral industry," said Mark Nance, AAF, President of BloomNet. "Countless Florists across the country have told us they would love to receive an unbiased magazine that truly understands today`s retail floral businesses… floriology was created with that feedback in mind. It`s a fresh and unique new magazine that speaks in Florists` own language directly to the floral community, enabling them to share their experiences, thoughts, ideas and best practices with fellow Florists."

The name of the new publication comes from the term "floriology," which for
centuries has referred to the ability to express one`s feelings through the
language of flowers. "Florists have tremendous passion not only for their
businesses, but for what it means to give and receive flowers," stated Jim
McCann, Founder and CEO, 1-800-FLOWERS.COM. "On the pages of floriology, florists can read inspiring stories about how their peers all over the industry are growing their businesses by helping their customers connect and express themselves to the important people in their lives through the beauty of flowers."

In addition to being a forum for Florists to communicate and recapture the vital relationships with customers and other Florists that are the foundation for success in today`s economy, floriology is a resource for a wealth of
information. Article topics include the latest trends in floral design along
with the newest innovations in customer service, technology, marketing and social media - all of which can help Florists enhance their operations, create new sales opportunities and expand profit potential.
Click to expand...
Emphasis mine. Huh???

Anyway... I'm sure it will be a lovely magazine, but the press release is so dripping with marketing baloney I could hardly get past it.

No doubt, it will be automatically billed to BMT members' accounts - and another profit center for Bloomnet.
 
Dang I did not get one...

Mark Nance is double talking again. While I think he's a great guy, he's so biased, and I would bet the magrag will be too....

I they truly want to rebuild "community", maybe they should start with participating here, then help to kill the OG machine.:rofl:
 
Well, All I know is that magazine gotta work HARD to replace what was the best floral magazine out there........PFD (Professional Floral Designer) !!
 
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Bet any money that they will send it free initially, but sooner or later they will charge for the mag and then make it a mandatory part of membership. Or begin charging for it with the rule that florists have to call or write in to cancel it, then stick it on the statement hoping florists won't notice it on the statement.
 
If the people at Bloomnet were allowed out of their cubicles long enough perhaps they would realize that there is a strong sense of community in the floral industry. At least in our part of the country.

IMO - floriology is about the most unattractive name for this beautifully, creative industry we are all apart of. jenny
 
I still have all my PFD magazines.
I go to them for inspiration.
It makes me so sad to see Alison Novak. I miss her and think of her often. G-d took a good one.
I was speaking with a national designer this last weekend and he told me that PFD was losing $20,000 per issue. Can't continue with those kinds of numbers.

I keep returning in my mind to my heated conversation with the design manager of Bloomnet 6-7-8 years ago. (I'm old, don't remember, it was a long time ago). As I quit, I told him how not only was he doing a disservice to his company by selling product for so low, but to the entire floral industry. That they were forcing shops to distribute inferior product for the costs given, and that would tumble down to unhappy customers.
That they would destroy the "specialness " of receiving flowers. Make it a bad commodity.
Am I a profit or what!!!

But, we can and will overcome. I had a man into the shop yesterday who told me how "special" my flowers were. How Cherry Blossoms Flowers are "A cut above the rest". How his wife gets upset if she receives flowers from somewhere else. Made my day.
 
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Like you Cherrie, I still have ALL of my PFD magazines as well.........and yes, I too go through them periodically for inspiration.
 
In bringing up magazines, Flowers & is getting way to "out there" for us. The wife and I were looking at the most recent Flowers & mag yesterday, and we did not see one useable idea out all of the AIFD design style arrangements.

A smaller magazine that I get actual design ideas from, is Flora magazine....and the useful articles are writen by actual working florists.
 
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