I don't know if any of you are on the e-mail list for FPO, but I received this today and thought I should share it in case you haven't heard about it. This has the potential to be a good marketing campaign in your store. It will encourage customers to buy flowers to enter and build some excitement about flowers for the summer months. Contact your local garden clubbers and do-it-yourselfers, make a big sign for in-store promotion, keep the flowers listed for the ingredients... you could even host a workshop to help customers build and submit their entries.
May 2004
FOR IMMEDIATE RELEASE Contact: Will Carlson
(989) 834-1322
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FPO Sponsors Consumer Contest:
“Ultimate Floral Make-Over†Contest Commences June 1.
The FPO has taken its public relations to new heights by sponsoring a consumer contest utilizing the FPO’s popular “flower recipe†theme. Now consumers can take the skills they’ve learned through the FPO’s www.flowerpossibilities.com website, public relations and media activities over the last year and a half to put them to use in a friendly contest to see who can create the best original “flower recipe.â€
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The Flower Promotion Organization is looking for do-it-yourself flower designers (no professionals) to submit simple flower designs used to enhance their home décor. Entries will be judged by the FPO’s media spokesperson, Jill Slater, and Dr. Bridget Behe, Professor of Horticulture at Michigan State University and the author of the “Ask Bridget†column on www.flowerpossibilities.com. Monthly winners will be selected in June, July and August and a grand prize winner will receive an “Ultimate Floral Make-Over†of their home as well as the chance to be a featured designer on the Flower Promotion Organization website. Floral retailers are encouraged to promote this contest to their customers.
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To enter, do-it-yourself flower designers should submit a photograph of the design with a list of supplies and step-by-step instructions as outlined on the entry form. Designs should utilize the following flowers: Alstroemeria, Carnations (standard, mini), Chrysanthemum, Dahlia, Delphinium (Larkspur), Freesia, Gerberas, Iris, Lilies, Lisianthus, Pompons, Rose, Snapdragon, Spray Roses, and Sunflowers. All entries should be received according to the following deadline schedule: June 30, 2004, July 31, 2004, and August 31, 2004. A grand prize winner will be chosen from the three monthly winners. All entries can be submitted either digitally through the FPO’s web site, www.flowerpossibilities.com or mailed to: Flower Promotion Organization, P.O. Box 16 Ovid, MI 48866. A complete text of the contest rules is posted on the web site.
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“We’re quite excited about this opportunity,†stated FPO’s Managing Director William R. Carlson. “We wanted to keep the consumer, floral retailers and the media engaged through the Summer months to maintain floral use awareness. We believe this contest accomplishes this goal and consumers can have fun with flowers and show off their creativity.â€
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To support this campaign, the FPO will issue press releases through PR Newswire as well as consumer print and radio releases through North American Precis Syndicate (NAPS). These avenues will make the release available to tens of thousands of media and retail outlets, reaching millions of floral consumers across the U.S. The FPO will also integrate this contest in its summer PR activities both nationally and in its partner markets.
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“We urge floral retailers to tie into these efforts by encouraging their customers to enter,†stated FPO Executive Director Stan Pohmer. “The Summer can be a difficult time to get the consumer to think about fresh cut flowers. The FPO is dedicated to make low and no cost tools like this available to retailers across the country to aid in getting consumers o think about flowers in the summer months.â€
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May 2004
FOR IMMEDIATE RELEASE Contact: Will Carlson
(989) 834-1322
<!--[if !supportEmptyParas]--><!--[endif]-->
FPO Sponsors Consumer Contest:
“Ultimate Floral Make-Over†Contest Commences June 1.
The FPO has taken its public relations to new heights by sponsoring a consumer contest utilizing the FPO’s popular “flower recipe†theme. Now consumers can take the skills they’ve learned through the FPO’s www.flowerpossibilities.com website, public relations and media activities over the last year and a half to put them to use in a friendly contest to see who can create the best original “flower recipe.â€
<!--[if !supportEmptyParas]-->
The Flower Promotion Organization is looking for do-it-yourself flower designers (no professionals) to submit simple flower designs used to enhance their home décor. Entries will be judged by the FPO’s media spokesperson, Jill Slater, and Dr. Bridget Behe, Professor of Horticulture at Michigan State University and the author of the “Ask Bridget†column on www.flowerpossibilities.com. Monthly winners will be selected in June, July and August and a grand prize winner will receive an “Ultimate Floral Make-Over†of their home as well as the chance to be a featured designer on the Flower Promotion Organization website. Floral retailers are encouraged to promote this contest to their customers.
<!--[if !supportEmptyParas]-->
To enter, do-it-yourself flower designers should submit a photograph of the design with a list of supplies and step-by-step instructions as outlined on the entry form. Designs should utilize the following flowers: Alstroemeria, Carnations (standard, mini), Chrysanthemum, Dahlia, Delphinium (Larkspur), Freesia, Gerberas, Iris, Lilies, Lisianthus, Pompons, Rose, Snapdragon, Spray Roses, and Sunflowers. All entries should be received according to the following deadline schedule: June 30, 2004, July 31, 2004, and August 31, 2004. A grand prize winner will be chosen from the three monthly winners. All entries can be submitted either digitally through the FPO’s web site, www.flowerpossibilities.com or mailed to: Flower Promotion Organization, P.O. Box 16 Ovid, MI 48866. A complete text of the contest rules is posted on the web site.
<!--[if !supportEmptyParas]-->
“We’re quite excited about this opportunity,†stated FPO’s Managing Director William R. Carlson. “We wanted to keep the consumer, floral retailers and the media engaged through the Summer months to maintain floral use awareness. We believe this contest accomplishes this goal and consumers can have fun with flowers and show off their creativity.â€
<!--[if !supportEmptyParas]-->
To support this campaign, the FPO will issue press releases through PR Newswire as well as consumer print and radio releases through North American Precis Syndicate (NAPS). These avenues will make the release available to tens of thousands of media and retail outlets, reaching millions of floral consumers across the U.S. The FPO will also integrate this contest in its summer PR activities both nationally and in its partner markets.
<!--[if !supportEmptyParas]-->
“We urge floral retailers to tie into these efforts by encouraging their customers to enter,†stated FPO Executive Director Stan Pohmer. “The Summer can be a difficult time to get the consumer to think about fresh cut flowers. The FPO is dedicated to make low and no cost tools like this available to retailers across the country to aid in getting consumers o think about flowers in the summer months.â€
*****