from "inside" my heart

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Mikey the Flower Guy

It's a GREAT DAY to live, and love!
Nov 10, 2002
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Dundas, Ontario, Canada
www.hamiltonflorists.com
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this message was sent to Mike Soenen, and to Frank Stornelli!
This is from me.....agree or disagree...it's just from me!!

My FIRST REACTION to the announcement that a top sending member of FTD in Canada had their membership revoked, and their Mercury terminal removed, was that of utter disbelief and relief!
The member in question has had a long history of abusing the "priviledges" given to them by FTD, and has repeatedly ignored the outcry of other FTD member florists when asked to follow the rules of membership, and maintain the highest possible levels of customer satisfaction, and the ACCURATE transfer of funds "entrusted" to them by their very own customers.
Members such as this, have blackened the image that FTD has portrayed in the past, and loyal FTD MEMBERS, have chosen to collectively either leave FTD membership, or REFUSE to fill orders for members that DO NOT PORTRAY themselves in a professional manner to which the floral buying public FULLY EXPECTS when they see an FTD logo on the door of their establishment, or on their internet website.
Long time FTD members have been largely betrayed by the offices of FTD which have seemingly "looked the other way", when it came to upholding the FTD history of high quality, high standards, and enforcement of it's OWN RULES, and this has hastened the "decline in honour" of the FTD symbol, and the exodus of skilled florists willing to fill orders for a very small segment of FTD, that in itself has NO INTEREST in the continuity of a professional industry, as long as it could reduce once proud FTD FLORIST MEMBERS into disfunctional order filling stations, which will NO LONGER be tolerated.
We, FTD members thought we had NO ONE to turn to, to begin the long process back to respectability!
I was wrong....MY best ally IS Frank Stornelli, Vice President of Sales, and our beloved Canadian FTD Manager, who has assembled a team of professional FBC's willing to do what is necessary to EARN the TRUST of REAL FLORISTS, especially here in Canada, who was the driving force in determining that REAL FLORISTS are MORE important to FTD,and the floral industry, than the few greed driven, internet based, profit stripping, industry demeaning so called order gathers which have NO VESTED INTEREST in the ability of REAL FLORISTS to earn a reasonable living income from this industry.
I WILL STAND BY FRANK'S SIDE for as long as he and his FTD team will have me, and as long as it takes for him and his team to convince the industry that the road last taken, made a SERIOUS wrong turn.
I WILL NOT stand by the side of ANYONE that inflicts this pain on hard working florists, and strips the pride of their profession
Mike Bojeczko
STILL a PROUD (of Frank Stornelli) FTD MEMBER
75-3772AA
aka Mikey the Flower Guy
 
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Mikey, you do not know me and I do not know you. And I have tried for over a year now to figure out which side of the fence your on. It's getting to be an almost daily thing, "I'm in, oh no I'm out, I hate all of this ftd stuff, but I love it now".

Sorry for the rant, but I just could not read all the flip flopin anymore, without blowing up. And I already know, it all really does not matter what I think or don't think. But Please make up my mind for me, I'm going crazy.
 
let me put it...to you THIS way Jerry.....

I'm at my cottage and it's on fire (don't laugh, it happened), and YOU and your friends are in a boat offshore, sinking fast, and I have to decide what I use my "hose" for (safety rope, or a water hose), watcha think I'm gonna do??
 
Mikey the Flower Guy said:
this message was sent to Mike Soenen, and to Frank Stornelli!
This is from me.....agree or disagree...it's just from me!!


aka Mikey the Flower Guy

I agree, good points all Mike.
 
Light at the end of the tunnel.......

Mike,

Very pertinent thoughts and I, like you hope things are about to change. And I still do think that FTD is still, for the most part, is trying to serve us, the Real Florists.
 
All companies have only their bottom lines which concern them. They are not people who may be concerned about other people (and their business). They are out for themselves....this is how they are set up. They can not work any other way.

Judy
 
The letter reads really nice

Too bad you didn't address a letter of the same quality requesting FTD to drop themselfs.

I really see no difference between FTD and Vancover. They both step all over the order, charge a privilage fee, and Farm the work back to a member devoid of any profit.

Throw the Dogs a bone and listen to them bark while trying to get a peace.

FTD must have thought it was more profitable to kick them out rather than buy them out. It's not like it's against their policy to buy out OGs.
 
flowerknife+us said:
The letter reads really nice

Too bad you didn't address a letter of the same quality requesting FTD to drop themselfs.

I really see no difference between FTD and Vancover. They both step all over the order, charge a privilage fee, and Farm the work back to a member devoid of any profit.

Throw the Dogs a bone and listen to them bark while trying to get a peace.

FTD must have thought it was more profitable to kick them out rather than buy them out. It's not like it's against their policy to buy out OGs.
The one difference with FTD is they transmit the displayed amount to the filling shop (less the discount). VFC was routinely skimming 30% off the top, by some accounts.

If a customer chooses to pay a $10 service charge, it's their dollars. If a customer orders $50 and the filling florist only receives $35 and fills to the full value given, the customer is being robbed. Their's no check box that says screw me and steal my money.

Ryan
 
Wow Mikey...you must have great connections. Mr. Soenen never responded to my emails, especially the original one where I caught VFC skimming. I did send a congratulatory email also when I received the merc message concerning them. Only reply, my FBC...
 
Infinite said:
Their's no check box that says screw me and steal my money.

Ryan

Sure there is, it's on the second page of the WS application, it's the signature line.

One thing, as the recent comments here have stated, I don;t think too many are going to stand to get screwed anymore...

I must have gotten a similar email from Mike that Mikey got... I hope he's serious.
 
i see a lot of folks on this site blasting wire services including FTD. personally, my only lament? it is so difficult at times (from a cashflow perspective) to fill orders daily from the 1st to the 31st and then wait for the money to show on the following 25th. in fact, the more orders they send, the harder it gets. however, i don't blame FTD...that's my problem as i am way undercapitalized at the moment.

i have only had my retail shop open here in seattle for 3 months..i got it done on a shoe string..waited for 6 weeks before FTD started sending me anything significant, and then WHAM! the floodgate opened...they are sending me like half of my total business right now, and i am scrambling to find the dough to pay back my suppliers while i wait 'til the 25th..and actually the toughest part is i have to come up with like 5 grand ASAP to close the deal on this business (which i bought really CHEAP!) and pay off the deposits and back rent of the previous occupant. still figuring all this out..

i would like to address some of the comments i have seen around here in regard to FTD send orders that are unprofitable to fill..the other they sent me an order the other day for a single rose for $35..
another was an 18 rose vase for $100...i could go on..it seems to me like the orders they send me are usually pretty strong..so i will politely disagree with that point of v

of course, since we are new we don't have any employees/labor to pay..but from my point of view, i find FTD to be a real help. i mean has anyone looked at the cost of advertising lately? i don't think the fees are really that bad relative to the fact that it is just plain expensive to be in business to begin with.

perhaps i would be singing a different tune if i had a shop in a small town instead of a major metropolitan market...

respectfully,
a. justin baker
BiZi Bee Floral
ftd# 53-0235AA
 
IMO, it's a great letter, but here is you primary problem, Mikey, and I know this because I worked in corporate America for over 15 years before "going at it" alone...you are " anthromorphosizing" FTD as a group of individuals that actually care about something besides improving shareholder value and meeting Wall Street targets. As hard as it may be for you to believe, they have absolutely NO interest in your pleas for sanity and "fairness" in the industry.

In fact, the very words that you so eloquently write are seen, to them, as weakness, not strength. They don't have the least bit of compassion for your plight, because they are only serving one master, and that is their shareholders and the Masters of The Universe that run Wall Street.

I know its tough for small business owners to really get their heads around what big business is all about...hell I am a real bright guy and it took me over 10 years to *really* figure it out. Your well written, heartfelt letter will be completely ignored, because in no way does it further the agenda of "moving forwards" and dealing with the disruptive technologies of direct ship flower and gift given.

The F2F business is an outdated model, destined for the scrap heap. The glory days have been over for over a decade, and no amount of pleading and/or logic will ever convince those Big Flower execs that the future, as outlined in your letter, has any chance whatsoever of improving quarterly results and keeping the street and shareholders happy.

I'm am glad that you got the letter off your chest, I hope that whatever you needed to say reaches someone who actually hasn't heard it already about 1000 times, but I can't help but feel the futility of your actions.

Good luck, Mikey, with this campaign...you’re going to need all of it you can muster
 
i see a lot of folks on this site blasting wire services including FTD. personally, my only lament? it is so difficult at times (from a cashflow perspective) to fill orders daily from the 1st to the 31st and then wait for the money to show on the following 25th. in fact, the more orders they send, the harder it gets. however, i don't blame FTD...that's my problem as i am way undercapitalized at the moment.

i have only had my retail shop open here in seattle for 3 months..i got it done on a shoe string..waited for 6 weeks before FTD started sending me anything significant, and then WHAM! the floodgate opened...they are sending me like half of my total business right now, and i am scrambling to find the dough to pay back my suppliers while i wait 'til the 25th..and actually the toughest part is i have to come up with like 5 grand ASAP to close the deal on this business (which i bought really CHEAP!) and pay off the deposits and back rent of the previous occupant. still figuring all this out..

i would like to address some of the comments i have seen around here in regard to FTD send orders that are unprofitable to fill..the other they sent me an order the other day for a single rose for $35..
another was an 18 rose vase for $100...i could go on..it seems to me like the orders they send me are usually pretty strong..so i will politely disagree with that point of v

of course, since we are new we don't have any employees/labor to pay..but from my point of view, i find FTD to be a real help. i mean has anyone looked at the cost of advertising lately? i don't think the fees are really that bad relative to the fact that it is just plain expensive to be in business to begin with.

perhaps i would be singing a different tune if i had a shop in a small town instead of a major metropolitan market...

respectfully,
a. justin baker
BiZi Bee Floral
ftd# 53-0235AA
I am one of the few that feels you can build a portion of your new business up by filling orders...with that said, I can only caution you that when you get a check from them...you really have not made money...you are merely exchanging money...only they hold yours for a month and rack up lots of charges for their services. ...so they are making money.Now, does filling orders allow you to buy in bigger volume...it should and you can use that to promote yourself in the community. Not a day should go by that you are not hand delivering 5-10 promotional arrangements to various places..caterers, bridal salons, banks, realtors, dental offices, etc etc.Treat any wires service as you would a regular vendor...do not buy into eveything they say you need, everything, negotiate with your local rep and he/she does not help you do that...then call membership directly. DO NOT BUY INTO EVERYTHING THEY SAY YOU NEED....review all of their options and compare them to outside vendors.....take advantage of their services, education opportunities, technology ( if it fits your budget) and the things they offer...I do buy some of their vases, closeouts etc, but I do negotiate...I got 3 cases of stuff for the price of 2 recently...did I buy...oh yeah...did I codify...no, their prices on the items was to low...so I have their cute little lavender vase...or I did...but it sure isn;'t going out with a dozen roses for 39.99...they went out on cocktail tables for a small event with white gerbs in them at 55.....

As to Mikey's comments...I agree with him...and I do not think that the WS are the big bad wolf...many of our own real florists have taken on that role...they have skimmed, sent out crappy product , touted themselves as being the best in others neighborhoods when in fact they are not,and done other things as well ....IMHO, the WS, will be changing...as soon as they realize that they are losing money...not from us dropping out, but from the skimming that some do...remember...it isn't going into FTD's pockets when a dog, or bog or whatever the current term is, is skimming...so I think Soenen has to address that issue fairly soon....
So busybee, scutinize every order they send you...send an "ask", put in the amount you need in the "p" category for more money (if it what they sent you is keeping you from making the proper money) or just rej it and tell them that you are doing so because "of insufficient monies to deliver item to value". I think you might be surprised.And work your local business like a wild man sending out beautiful arrangements that are not "ftd-ish" but with your style! Good luck!
Sher
 
i have only had my retail shop open here in seattle for 3 months..i got it done on a shoe string..waited for 6 weeks before FTD started sending me anything significant, and then WHAM! the floodgate opened...they are sending me like half of my total business
THing to look at, as you say the floodgate has opened, and your incoming orders are increasing... I would venture to guess that this is partially due to the fact that others in your market are turning these orders down, and FTD has found that your Merc will hold onto every order sent....

You have to decide yourself, if your willing to fill for the likes of JustFlowers, Flowerssenttoday, WALMART and others...and if these orders are profitable in your store....

The argument that incoming orders turn into marketing oportunities to the recipients only goes so far...and thats a short distance IMHO...

Question...does FTD also have your Credit Cards?
 
IIRC for a fee, florists can sign up for direct deposit from FTD and get their funds on the 10th instead of waiting for a check on the 25th.

Bizzibee, just make sure you crunch your numbers hard. Many a florist has thought they could become profitable through filling. With all the fees, dues and expenses, delivery costs, etc.... I think you'll find it's break-even at best. If you find the need to add staff just to fill these orders, watch out.

Sher gave some great advice. Focus on building you own local sales and don't let filling discounted orders make you so 'busy' you grow tired instead of growing profits. :)

BTW, the opening post by Mikey was made 18 months ago.
 
IMO, it's a great letter, but here is you primary problem, Mikey, and I know this because I worked in corporate America for over 15 years before "going at it" alone...you are " anthromorphosizing" FTD as a group of individuals that actually care about something besides improving shareholder value and meeting Wall Street targets. As hard as it may be for you to believe, they have absolutely NO interest in your pleas for sanity and "fairness" in the industry.

In fact, the very words that you so eloquently write are seen, to them, as weakness, not strength. They don't have the least bit of compassion for your plight, because they are only serving one master, and that is their shareholders and the Masters of The Universe that run Wall Street.

I know its tough for small business owners to really get their heads around what big business is all about...hell I am a real bright guy and it took me over 10 years to *really* figure it out. Your well written, heartfelt letter will be completely ignored, because in no way does it further the agenda of "moving forwards" and dealing with the disruptive technologies of direct ship flower and gift given.

The F2F business is an outdated model, destined for the scrap heap. The glory days have been over for over a decade, and no amount of pleading and/or logic will ever convince those Big Flower execs that the future, as outlined in your letter, has any chance whatsoever of improving quarterly results and keeping the street and shareholders happy.

I'm am glad that you got the letter off your chest, I hope that whatever you needed to say reaches someone who actually hasn't heard it already about 1000 times, but I can't help but feel the futility of your actions.

Good luck, Mikey, with this campaign...you’re going to need all of it you can muster

I agree Mark. Not to pick on just FTD or TF but that is just how big companies operate. They are treating florist the same way most big Corporations treat employees. Out of one side of their mouth it is " We are in business to make money and uphold our responsibility to the share holders? Out of the other side to florist or employees " We have your best interest at heart we are your partners and have a vested interest in seeing that you do well" Well they don't give a doodle if you do well so long as they can hold onto their jobs and get the stock up a little bit. The day they think they can really survive without you and improve the bottom line ( and I don't care how big of a sender you are or how long you have been in business or how many generations you have been a member.....) they will pull the plug on you and poof you are gone. Does anyone remember their rep coming in and saying that their WS wouldn't be selling directly to the public or wouldn't be selling throught Wally world or CVS drug stores? hmmmm seems I remember ours saying exactly that. Infact he told me if it happened the next time he came up he would buy lunch. lol The next week I walk into my local CVS and whos flower display do I see. You guessed it. Don't get me wrong I understand the WS are in business to make money but so are WE the local florist. I just wish I could talk one of my competitors to pay me to compete with them. but they just want go for it. They just can't understand why I they should pay me a "quality assurance fee" or "low sending fee" or let me stamp my logo on everything the sell whil I use the same logo to compete with them. Oh well I guess THEY are just unreasonable and don't understand how much all of these things would HELP their business as my "partner".

Sorry for the rant, but for cryin out loud folks. FTD and TF aren't your Mom or Dad or even your Dutch uncle. They are going to look out for #1 (themselves) They don't give a fig about what you think or say or anything else that they don't perceive as helping their bottom lines and if it helps you it helps you but if it screws you that is fine with them to. If you are looking for fuzzy bunny relationships find a support group or something. If they have a service that you can use and make money on then use them If not not buy into the "what we will do for you welfare mentality" crunch the numbers and do what is best for your own business.

ps,
sorry for the second rant.

Bob
 
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