MY money's on that, we'll see a rather large change in the way orders flow between now and the end of summer....
I know in MY store, direct from CONsumer orders are growing at about the same tempo that orders from florists are dropping...
Since Thanksgiving, we have added 237 NEW names to our database, about 60% from outside our zips, all on CCs, and all at 100%....tis the wave of the future...thusly, the WSs days are numbered....
Too many folks get burned EVERY holiday from the .CONs, when they place an order, expect it to be filled, and it does not get delivered because some of us have our priorities right...and the next time...the CONsumer will contact a local REAL FLORIST to have their feelings expressed !
We'll never stop the .CONs completely, but know this...they can NOT survive on direct ship items alone, we controll the flow, and they need us, it's just a matter of time, before a better soloution comes along, and that time is gett'n nearer every day....trust me...