FTD Delivery Charge Listings

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PhillyPhlorist

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Feb 7, 2004
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All I can say is...it's about time!!!

Long overdue, and will help to avoid delivery charge issues. I can now charge the customer what YOU (the florist) will need to make the delivery, and PASS THAT ON to YOU...

Now, if we all can keep those delivery charge listings up to date!!! (enough trouble with codified minimums...)

- H.

PS - this came out via Mercury Slim Cast today...
 
PhillyPhlorist said:
PS - this came out via Mercury Slim Cast today...
Must have been selective sending.... I did not see it... maybe only for Da Dots fillers?
 
Hey Boss,
Yoou musta bin bad! :) They selected me and I dropped out last July!
Funny, I got a call from my old FSR (?) last week who just got back from maternity leave. She said our shop was still on her list! I feel sorry for her...
Rock on
 
BOSS has been Naughty!!!

Even I got the info about the delivery charges change and I am just a little guy.

Like it was said before, "IT'S ABOUT TIME". Now filling florist will have to say up front what they are charging for delivery or they will fall in the catagory of a false advertizer. And as a filling florist I can deal with those OG's that don't care how you deliver it, just don't ask them for a fair delivery charge, they will know before they sent their junk.

I hope this is the indication that times are changing for the better.........
 
I didn't get it in a slimcast (but that could happen tomorrow and probably at least 3 copies) but I did get it in an email. I have repeatedly told them NOT to waste my paper with slimcasts especially from marketplace. Last time, I got the same slimcast for calendars 3 times within 15 minutes. :(
And it is beyond time that the delivery charges be listed seperately and hopefully we won't hear "geez my delivery charge isn't included in my minimum prices" (lots of retired and money constrained customers here)
 
PhillyPhlorist said:
I can now charge the customer what YOU (the florist) will need to make the delivery, and PASS THAT ON to YOU...
Am I the only person that thinks delivery charge codification is a quicker way to confusion? Will this be limited to the shop's zip code or does it have to apply to the entire city? Is it the same for before 9 AM funeral services as it is for anytime routing?

What each florist lacks is the ability to know a filling shop's total price of an arrangement with delivery charges before an order is sent.

WSs could/should have the capability to allow each florist to list and change prices and availability of specific items from the selection guide including local delivery - daily. But they won't - for a couple good reasons.

1. Most shops wouldn't bother to provide the information and even fewer would update it.

2. The WS game of living-for-incomings would create a race to the bottom and deliver the final blow to the marginal filling shops. The loss of dues and fees from those companies would have a tremendous impact on the WSs.

Until a florist can see the 'whole' cost picture at the filling end, I don't see delivery codifications as helping much to improve quality. In fact, I'd be willing to bet that shops with low or no listed delivery fee will have the money they used to get skimmed off the top by more than a few senders.
 
Too Little . . . Too Late . . .

Or . . .

A Day Late and a Dollar Short ! ! !

FTD and what they do are fast becoming a "non-issue" as anything but a competitor for me and many more like me.

Some of us who tried to get Bobby N. and others to see the error of their direction and ways lobbied hard for something similar to this a long time ago. The reactions from the executive throne rooms ranged from nothing to snickers.

So now they've decided the idea has some merit. How about that ! ! !

But, alas, for all too many of us . . . it's just too late to matter . . . . as in "A Day Late" and "Too Late". We've gone on to bigger and better things more appropriate for the times as their broken and outdated concept flounders along doing its own thing while continuing to exist primarily to enable their ability to use us while they compete against us.

And, inasmuch as the delivery charge is a REAL COST to the filling florist, many of us suggested that it be paid in REAL DOLLARS vs. WIRE WAMPUM. Far as I can tell . . . they did NOT change that. So it's still a "DOLLAR SHORT"and "Too Little".

Kinda funny (and sad) how they seem to have the ability to remember old suggestions when the water starts rising and the gators get closer.
 
And besides . . .

. . . if most senders, including REAL FLORISTS, Order Gatherers, and FTD.com don't pay any more attention to the Delivery Charge codification than most of them do to other codifications, it'll be pretty much useless for anything other than an excuse for FTD to make bucks on all those cancellations and rejections that will result from senders ignoring the codifications.
 
I don't know the big picture of this, but I sure know it will make my end of it a lot easier. Guessing a delivery charge is a really dumb thing to have to do. Prime example: Three florists listed in a city, ok? They all quote $40.00 minimum for an arrangement. The old way which is what's still going on does not tell me how much of the $40.00 is for delivery and according to FTD they don't have to, just that they will deliver a $40.00 total including delivery. One shop charges $9.95, one shop charges $5.00 and the last shop does not charge for delivery. No way to know which one charges what. Now we will at least know the exact delivery charge and sound a little more professional to our customers when selling a wire out order. Guessing is just a stupid way to do it and it's always been that way. I agree - about time!!!!


Another reason I prefer to telephone my wire outs.
 
Listing **actual** delivery charges *****may***** help a little, but I for one, doubt it, as has been stated, most will not maintain an accurate codification, and the problem persists like in my case, where a zip can run from $6.60 to $23.50 depending on address...no way to codify for that...
 
Here's the bulletin, for anyone who didn't get it:

FTD Directory Information
We are pleased to announce two exciting new improvements to the FTD Directory just in time
for the May/June/July issue.

1. New Mercury Delivery Confirmation Codification
Now you can take advantage of the delivery confirmation feature available on your FTD Mercury Technology system. This will let other FTD Members know that your shop will confirm delivery of all orders with a Mercury message. This great feature is available to FTD Mercury users with delivery confirmation capabilities.
Codification for Mercury Delivery Confirmation is FREE. Please send a message to FTD Directory Services at 90-0258AA and request that your shop be coded for Mercury Delivery Confirmation.
More and more consumers are requesting delivery confirmation for their floral orders. Now you have the opportunity to get more incoming orders by providing this service. If your technology system does not have delivery confirmation capability, please contact FTD technology for assistance at 800-788-9000.
2. Listing Delivery Charges Separately
We are pleased to announce that beginning with the 2006 May/June/July Directory, all members can list their shop's delivery charge as a separate price. This means that minimum prices will be for product only and not include delivery. This change includes all listings: main, also served by, and non-member town. Members will be allowed to include a delivery charge for every town where they have a listing. Now that members can list their delivery charge separately, they will be able to expand their delivery areas by allowing them to collect an appropriate delivery charge for each town. It will also help the sending florist know how much of the value of the order is for product and how much is for delivery, which will help them communicate more effectively with their customers. In order to make this change happen, Directory Services will need to receive codification changes as soon as possible. You will need to adjust your current minimums to reflect charges for product only. Then, you will need to establish delivery charges for all towns that you serve. This information will need to be sent to Directory Services at 90-0258AA, or faxed to 630-719-4804. Codification deadline for the May Directory is March 7, 2006. If you have any additional questions, please call 800-788-9000.
 
I disagree...

hcflorist said:
. . . if most senders, including REAL FLORISTS, Order Gatherers, and FTD.com don't pay any more attention to the Delivery Charge codification than most of them do to other codifications, it'll be pretty much useless for anything other than an excuse for FTD to make bucks on all those cancellations and rejections that will result from senders ignoring the codifications.

We pay VERY close attention to codification, delivery areas, min. prices listed for products. You are a fool not to!!! Why create more work for yourself by sending below min. amounts? We check the codes at the point of sale, while the customer is still on the line or in the store so we can actually be intelligent about taking the order!

This is weak, HC... I respect ALMOST everything you say, but this is weak. Yea, you have a point on the OG's, as they will ignor codifications - at least, depending on what POS system they are using. And, well .COM - you can opt out of thier orders all together if you like. But, to say that the program is useless is unjust until proven otherwise...

- H.
 
Yea, but...

BOSS said:
Listing **actual** delivery charges *****may***** help a little, but I for one, doubt it, as has been stated, most will not maintain an accurate codification, and the problem persists like in my case, where a zip can run from $6.60 to $23.50 depending on address...no way to codify for that...

...I hear what you are saying. But, if I know at least min. delivery charge to a town or zip I can send you that right away. Our del. charges are based on zips, just easier for us that way. So, if I list a $8.95 del charge for Blue Bell, PA, then that's what I will need. If it is say, a really rural area, like Harleysville, PA - which goes all over God's green earth, then we can STILL always send the ASK for more delivery. BUT at LEAST we have SOMETHING to start off with - yes???

- H.
 
CHR said:
But it won't tell you if the free delivery shop is marking their flowers up five times while the $10 delivery shop only marks them up three. That's why I say the 'delivery charge' listings are uselss to tell you who gives the best total value.

Hear you on this C, - but this is a whole 'nother can of worms...kind-a like the shop that says "FREE DELIVERY to all Funeral Homes" and takes it out anyway, right?

- H.
 
PhillyPhlorist said:
We pay VERY close attention to codification, delivery areas, min. prices listed for products. You are a fool not to!!! Why create more work for yourself by sending below min. amounts? We check the codes at the point of sale, while the customer is still on the line or in the store so we can actually be intelligent about taking the order!

This is weak, HC... I respect ALMOST everything you say, but this is weak. Yea, you have a point on the OG's, as they will ignor codifications - at least, depending on what POS system they are using. And, well .COM - you can opt out of thier orders all together if you like. But, to say that the program is useless is unjust until proven otherwise...

- H.

You may check 'em. And good for you. But judging from the incomings we've been seeing from people who're supposed to be real florists, you're in a definite decreasing minority.

The drastic decline in overall quality of incoming orders can probably be attributed to the fact that the wire services no longer have any requirements for participating florists. Nor do they give new florists any significant instruction or training on how to take a wire order and transmit it.

As a result, the large majority of our incoming wire orders from FLORISTS in recent years have had major problems which had to be straightened out before delivery could be considered. Bad spelling, wrong recipient names, bad addresses, no phone numbers or incorrect phone numbers, and a TOTAL DISREGARD FOR CODIFICATION OF THE RECEIVING FLORIST are but a few of the problems that we see from the "new generation" of wire service florists on a daily basis. The resulting hassle is part of why we've all but completely phased out the acceptance of ANY wire orders.

And I didn't say the program was useless. As I said before, I suggested this very thing and campaigned hard for it some years ago.

Back then, I thought that if anybody in power could be convinced to listen to what florists thought, there was a chance of saving the wire service industry. I've long since given up on that little fantasy.

Because of my change in thinking conerning the wire industry's lack of a future, I just think that delivery charge codification is too danged little and too danged late. Chewing gum and band aids won't plug the holes and seepage in the hull of a ship that has already been destroyed by bionic termites. So I guess I'd have to conclude, even though I didn't say it before, that in light of this situation, delivery codification is useless.

Besides, as Boss pointed out, a delivery charge codification cannot possibly address the numberous situations where one zip code's area ranges from in town and 5 minutes to 25 miles out and 2 hours for delivery. So, given that we ourselves have that situation in more than one zip, I'd say the codification is pretty much useless. And I stand behind that.

Wish that weren't the case but IMHO it is. Even if delivery codification has real merit, management hasn't been willing to address the REAL problems and by the time they do, the sinking will be a thing of history.

So yeah. Maybe you're right. Maybe what I said was the same as saying it's useless. If not, and after thinking about it I'm certainly saying it now. But it's no more useless, outdated, and obsolete than the wire service industry that it's designed to have some sort of effect on.
 
Since MAS has listed them seperately since forever, and I just downloaded the newest FTD Directory yesterday I just took a look see at 4-5 cities around the country....

MOST shops do not list a delivery charge, at least not in the way I see the data...some do, but very few.

Knowing the issues that Paul faces in the publications department at FTD, I'd bet dollars to doughnuts that it'll be 3 years before they even get 25% of florists to list...

Then we have the problem, that it requires a change in thinking, and since most folks *auto-pick* florists, many will not even see it....it may require some technology coding changes to seperate out the DC from the product, so that the minimum pricing seen will reflect the product amount less the delivery charge.
 
hcflorist said:
Chewing gum and band aids won't plug the holes and seepage in the hull of a ship that has already been destroyed by bionic termites.

GREAT quote! I love it!!!

hcflorist said:
Wish that weren't the case but IMHO it is. Even if delivery codification has real merit, management hasn't been willing to address the REAL problems and by the time they do, the sinking will be a thing of history.

So yeah. Maybe you're right. Maybe what I said was the same as saying it's useless. If not, and after thinking about it I'm certainly saying it now. But it's no more useless, outdated, and obsolete than the wire service industry that it's designed to have some sort of effect on.

Yea, I see your point...too little too late. And I see Boss's point too with the one zip that spans 25 miles... BUT, in all honesty, for the MOST part, you could assign del charges based on zips - a majority of zips/towns would benefit. I agree, though - FTD while being the firs W/S to do this (correct???) is still late to the table. And, and you said, neglected to actually LISTEN to it's members...

- H.

PS - I wonder HOW the delivery charge listing will work with Technology? Advantage (and FTD Merc) warn you about below min. order...hmmm...
 
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