Ftd Q3 2010

[CHR]

United Online's numbers are out.

Revenues from consumers - flat

Revenues from florists - down 5%

Post-transactional marketing income - almost 0 compared to $1 million last year.

Average order value down 1%

Overall: net income from FTD down 18%

Here's the company's primary explanation:

Segment adjusted OIBDA(1) was $14.2 million, a decrease of 18% versus the year-ago quarter. The decrease primarily reflects the decrease in the segment’s post-transaction marketing revenues and changes in the mix of consumer orders derived from various marketing channels that resulted in an increased level of product discounts in the 2010 quarter.

Emphasis mine. The first point goes to the Webloyalty fiasco and the second is most likely related to the orders gained through the deep discount (25%) program with USAA.

Conference call at 5 PM Eastern if you want to hear the spin. (I'll miss it. Will be on my way to Rosie's school volleyball tournament game.)

 

[bootcampguy]

How do I do that?

 

[CHR]

Register here and then listen to the webcast.

 

[BOSS]

How do I do that?

You must have time (and money) to burn LOL....

 

[Mikey the Flower Guy]

Conference call at 5 PM Eastern if you want to hear the spin. (I'll miss it. Will be on my way to Rosie's school volleyball tournament game.)

which way is it, that water "spins" down the drain in the northern hemisphere??......

 

[CHR]

UNTD's number came in better than expected (better than their guidance numbers) and the stock value jumped more than 16% today. They were one of today's top gainers.

FTD was responsible for 54% of UNTDs revenues (sales) but only 13.5% of profits based on my reading of the numbers.

 

[bootcampguy]

Thanks CHR, I did tune it and it was kinda like "watching paint dry". Thye talked about the casket deal and that would be the next level for sympathy work. Thye also spoke about wider branding for themsleves by encourageing florist who deliver those products to be better branded and logo'd and the FH themsleves to have their brand/logo there. Is that what I heard?

 

[BOSS]

Thanks CHR, I did tune it and it was kinda like "watching paint dry". Thye talked about the casket deal and that would be the next level for sympathy work. Thye also spoke about wider branding for themsleves by encourageing florist who deliver those products to be better branded and logo'd and the FH themsleves to have their brand/logo there. Is that what I heard?

Probably... that's why the Krogers Grocery store across the street from me has a 4 foot FTD logo... and of course they want YOU to put THEIR logo on YOUR vans, windows, doors, paper, packaging and all... it's about promoting the brand and NOT YOU.

Pretty soon, you'll see the logo on the hearse... can't wait to see that black and gold FTD casket~!

 

[bootcampguy]

Shut up!.....................I was thinking the same thing and maybe the deceased in the gold and yellow suit. Lots more money to be made hear. (laughing guy) here. don't know how to put one on the screen......