FTD Reports Growth in Mother's Day Orders
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Joe Mioux
Well-Known Member
Well La De Da......The only incoming FTD business we received over the MD holiday were FTD.com orders. We turned away a bunch of .com's 15 tulips for $29.95 orders also. In addition, we experienced no outgoing FTD wire orders, either for the same time period. 
Joe
Joe
Hallmark Flowers Announces Record Floral Shipments for Mother's Day
http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/05-16-2005/0003631079&EDATE=
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http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/05-16-2005/0003631079&EDATE=
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1-800-FLOWERS.COM Reports for Mother's Day Holiday
http://home.businesswire.com/portal...ewsLang=en&beanID=1868105982&viewID=news_view
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http://home.businesswire.com/portal...ewsLang=en&beanID=1868105982&viewID=news_view
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Provide Commerce, Inc. (Proflowers) Announces for Mother's Day
(and figures from Dazeal's post...http://www.flowerchat.com/forums/showthread.php?t=4615)
Just wanted to line up all the "Biggies"
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(and figures from Dazeal's post...http://www.flowerchat.com/forums/showthread.php?t=4615)
Just wanted to line up all the "Biggies"
http://home.businesswire.com/portal...d=news_view&newsId=20050511005465&newsLang=en
.
Wow!!!
Gotta tell you all, this is a fantastic thread. Just look at these numbers staring us right in the face. This is possibly the worse news the retail florist industry could possibly be faced with. These record numbers keep growing larger and larger. One would think that this bubble is going to burst, but I really don’t think so. Not for a while anyway!!
What is there to learn by all of this. FTD seems to be the worst of the bunch with only a 7% increase in actual Mothers Day orders that were through their direct to consumer division. But the others, 800flowers, proflowers and Halmark are all making huge leaps. It appears that profits are not struggling, even with this newly demand for value priced items.
I’ve been hitting my head on the keyboard trying to think, how (or if) it is possible to turn this bus around.
The fact is, and soon we will be told, that our industry “The Retail Floristâ€, is about to see another devastating year in our loss of the floral pie.
Anyone have any solid ideas about where the future is for this trade? Are we talking about 5 major players? Its time for some creative minds to surface here!!!
And to just think, 15 years ago there were 35,000 florists in this country. Today the number is around 23,000. And none of those that are left, made any sort of difference in the way things are, and seem to be playing out.
Its time to do something. Get off our buts and market ourselves. Get out of the shops and show folks why were better than what is becoming the newly accepted norm.
If we don’t, we’ll soon be no different than all those, fantastic bakery shops that sold those delicious cakes and cookies, or how about the butcher shop that had the best steaks we’ve ever eaten. And remember that bike shop, where the owner could tell you more than you ever wanted to know about bike seats, and petals.
Hey they were always real nice people, they had the best of the best. Where did they go? Why did they close? Gee, I remember…. I think I do…. Do you remember? Today we buy our cakes and meat in production line super markets, our bikes come from super stores with teen agers as sales people. Where has all the experience gone? Were they all the baby boomers that are now retiring? What are things becoming? I have questions. Does anyone have answers?
Lets not become a thing of the past. Our time clock is ticking. Does anybody see it differently?
Those doing things the same old way, are not going to be around to experience tomorrow. Those doing things the same old way are hurting, and killing our industry. Its time for all of us to become more competitive in our local markets and rid our industry of the cancer. It all starts in our local markets. We have to fight this fight house by house, street by street and customer by customer. Educate them, talk to them, have contact with them, make it a personal experience. AND GIVE THEM A SHOW with THE BEST BANG FOR THEIR DOLLARS!!!
Our time is NOW.
Gotta tell you all, this is a fantastic thread. Just look at these numbers staring us right in the face. This is possibly the worse news the retail florist industry could possibly be faced with. These record numbers keep growing larger and larger. One would think that this bubble is going to burst, but I really don’t think so. Not for a while anyway!!
What is there to learn by all of this. FTD seems to be the worst of the bunch with only a 7% increase in actual Mothers Day orders that were through their direct to consumer division. But the others, 800flowers, proflowers and Halmark are all making huge leaps. It appears that profits are not struggling, even with this newly demand for value priced items.
I’ve been hitting my head on the keyboard trying to think, how (or if) it is possible to turn this bus around.
The fact is, and soon we will be told, that our industry “The Retail Floristâ€, is about to see another devastating year in our loss of the floral pie.
Anyone have any solid ideas about where the future is for this trade? Are we talking about 5 major players? Its time for some creative minds to surface here!!!
And to just think, 15 years ago there were 35,000 florists in this country. Today the number is around 23,000. And none of those that are left, made any sort of difference in the way things are, and seem to be playing out.
Its time to do something. Get off our buts and market ourselves. Get out of the shops and show folks why were better than what is becoming the newly accepted norm.
If we don’t, we’ll soon be no different than all those, fantastic bakery shops that sold those delicious cakes and cookies, or how about the butcher shop that had the best steaks we’ve ever eaten. And remember that bike shop, where the owner could tell you more than you ever wanted to know about bike seats, and petals.
Hey they were always real nice people, they had the best of the best. Where did they go? Why did they close? Gee, I remember…. I think I do…. Do you remember? Today we buy our cakes and meat in production line super markets, our bikes come from super stores with teen agers as sales people. Where has all the experience gone? Were they all the baby boomers that are now retiring? What are things becoming? I have questions. Does anyone have answers?
Lets not become a thing of the past. Our time clock is ticking. Does anybody see it differently?
Those doing things the same old way, are not going to be around to experience tomorrow. Those doing things the same old way are hurting, and killing our industry. Its time for all of us to become more competitive in our local markets and rid our industry of the cancer. It all starts in our local markets. We have to fight this fight house by house, street by street and customer by customer. Educate them, talk to them, have contact with them, make it a personal experience. AND GIVE THEM A SHOW with THE BEST BANG FOR THEIR DOLLARS!!!
Our time is NOW.
BOSS
FlowerChat Administrator
BOSS's Quote of the day
Rob, thanks for your insightful post. I concur with much of what you said.
while I believe this to be true to a point, I also think that those that choose to market in new forms or styles, will in the long run remain and grow. Many that have closed, I feel have not learned any new lessons, nor paid attention to the changes flowing thru every nook and cranny of the industry.
Case in point, my own shop and the way I see things and the way my father (75) does. While there are some very progressive older florists in the biz, there are also those that do not understand the changes taking place, nor what to do to combat them. My Father for instance did not understand or agree with my terminating Da Dots access to our business 2 days before Valentines. It took alot of explaining regarding the affect I believe the Walmart deal will bring to the industry and FTD in particular.
Likewise, he does not understand the concept and need for technology as defined in todays floral arsenal. Computers yes, but not Email delivery confirmations, Not-home notices, electronic billing, weekly statements, Ereciepts and on and on.
This is not meant to imply that his ideas are not good, he is a very smart businessman, very knowledgable in everything floral, and the best designer I have every had the pleasure to know or be taught by, but still it remains a fact that these things will not get you past the very large pot-holes in the floral road we have to avoid daily.
Today more than ever, it's about inovation and doing it different. Yes, we will see many shops go by the way-side this year, but those that remain and find a way to grow their business will be all the stronger fo it, and in turn pick up customers from those that do not, thus making them even stronger.
Rob, thanks for your insightful post. I concur with much of what you said.
ROBSWF said:
while I believe this to be true to a point, I also think that those that choose to market in new forms or styles, will in the long run remain and grow. Many that have closed, I feel have not learned any new lessons, nor paid attention to the changes flowing thru every nook and cranny of the industry.
Case in point, my own shop and the way I see things and the way my father (75) does. While there are some very progressive older florists in the biz, there are also those that do not understand the changes taking place, nor what to do to combat them. My Father for instance did not understand or agree with my terminating Da Dots access to our business 2 days before Valentines. It took alot of explaining regarding the affect I believe the Walmart deal will bring to the industry and FTD in particular.
Likewise, he does not understand the concept and need for technology as defined in todays floral arsenal. Computers yes, but not Email delivery confirmations, Not-home notices, electronic billing, weekly statements, Ereciepts and on and on.
This is not meant to imply that his ideas are not good, he is a very smart businessman, very knowledgable in everything floral, and the best designer I have every had the pleasure to know or be taught by, but still it remains a fact that these things will not get you past the very large pot-holes in the floral road we have to avoid daily.
Today more than ever, it's about inovation and doing it different. Yes, we will see many shops go by the way-side this year, but those that remain and find a way to grow their business will be all the stronger fo it, and in turn pick up customers from those that do not, thus making them even stronger.
Don't forget Teleflora
Since they aren't a public corporation, they don't disclose figures...
So let's make some assumptions...
They are in 5th place of the 5 biggies...
Using ALEXA rankings as follows:
(yes, I know ALEXA isn't accurate and is manipulated by webmasters...but it will work for the relationship between the biggies)
www.hallmark.com763
www.800flowers.com 1,060
www.proflowers.com 2,283
www.ftd.com 2,927
www.teleflora.com 13,938
Their traffic was 1/3 of Proflowers
go to ALEXA, in the bottom part of the graph you will find...Compare: teleflora.com vs. (type in Proflowers.com)
http://www.alexa.com/data/details/t...=medium&y=r&url=http://www.teleflora.com/#top
Est of 260,000 direct sales for Telefora
1/3 of numbers reported by Proflowers (Provide Commerce shipped more than 770,000 flower arrangements)
Griff, care to do some math on how much profit these 5 biggies have taken from the florists only to give these same orders back to the florists at somewhere between 63% to 80%...
.
Since they aren't a public corporation, they don't disclose figures...
So let's make some assumptions...
They are in 5th place of the 5 biggies...
Using ALEXA rankings as follows:
(yes, I know ALEXA isn't accurate and is manipulated by webmasters...but it will work for the relationship between the biggies)
www.hallmark.com763
www.800flowers.com 1,060
www.proflowers.com 2,283
www.ftd.com 2,927
www.teleflora.com 13,938
Their traffic was 1/3 of Proflowers
go to ALEXA, in the bottom part of the graph you will find...Compare: teleflora.com vs. (type in Proflowers.com)
http://www.alexa.com/data/details/t...=medium&y=r&url=http://www.teleflora.com/#top
Est of 260,000 direct sales for Telefora
1/3 of numbers reported by Proflowers (Provide Commerce shipped more than 770,000 flower arrangements)
Griff, care to do some math on how much profit these 5 biggies have taken from the florists only to give these same orders back to the florists at somewhere between 63% to 80%...
.
flowerknife+us
New Member
It is not just this years numbers that count. One must add the totals for the last 12 years. While Taking, into account the total dollars spent by these and others, to get the consumer to change the direction of their purchases.( while compairing what was actually spent promoting our intrests)
You can do all the math you want. Unless the florists can comprenend the numbers. It will be a pointless excersize.
You can't get the majority to look past today, to get them to see the effects their own actions are having on the big picture. It's like getting a 5 yr. old to do a touch up on a Piccasco.
Florists are filling tooo many orders while recieving insufficent recognision for their efforts.
The Wal Mart method of turning a proffit at the expence of it's supplyers is not exclusive to Wal Mart.
Based upon a story(anti Wal Mart) several weeks ago. The consept of turning a greater profit by squeezing the suppliers started in the flower business long before Wal Mart started. (t was Called 1-800 Flowers)
All the companies listed in these articles had increases in their direct ship items simply because that is what they promoted in their advertising. Some more heavely than others.
It is interesting to note that Pro(less) Flowers downgraded their earnings as a result of their promotion expences.
The question before us now is if these increases were recieved favorably by the consumer?
Was Mom Happy with those Farm Fresh(less) flowers?
Isn't it nice that mom knows exactly what their children spent on them for Mothers Day???
You can do all the math you want. Unless the florists can comprenend the numbers. It will be a pointless excersize.
You can't get the majority to look past today, to get them to see the effects their own actions are having on the big picture. It's like getting a 5 yr. old to do a touch up on a Piccasco.
Florists are filling tooo many orders while recieving insufficent recognision for their efforts.
The Wal Mart method of turning a proffit at the expence of it's supplyers is not exclusive to Wal Mart.
Based upon a story(anti Wal Mart) several weeks ago. The consept of turning a greater profit by squeezing the suppliers started in the flower business long before Wal Mart started. (t was Called 1-800 Flowers)
All the companies listed in these articles had increases in their direct ship items simply because that is what they promoted in their advertising. Some more heavely than others.
It is interesting to note that Pro(less) Flowers downgraded their earnings as a result of their promotion expences.
The question before us now is if these increases were recieved favorably by the consumer?
Was Mom Happy with those Farm Fresh(less) flowers?
Isn't it nice that mom knows exactly what their children spent on them for Mothers Day???
BOSS
FlowerChat Administrator
flowerknife+us said:
And this is a trend we are likely to see continue as the big (they think) players take each other on...
They will all have to spend more and more to not only retain but to grow their customer base. I look at it as a good thing for Real Florists that are much more agile, have the ability to market locally and with the right technology take on the big guys, working to keep them out of the local markets.
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