Ftd Sold

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Blue Oyster Cult

I Suck Cuz I'm Banned
Jan 25, 2003
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Reuters FTD to Be Acquired in $420 Million Deal Monday October 6, 4:08 pm ET

NEW YORK (Reuters) - FTD Inc. (NasdaqNM:FTDI - News), one of the world's biggest flower product delivery services, said on Monday it will be acquired by a private equity fund in a deal worth about $420 million.

Although FTD has been losing market share to 1-800-Flowers (NasdaqNM:FLWS - News) and other rivals, it was nevertheless an attractive target for acquisition because its business entails little risk, according to one analyst.

"FTD has no inventory," Eric Beder, an analyst with Northeast Securities, noting that FTD is a service provider linking about 20,000 members and other retail locations offering floral products in the United States and Canada.

FTD stockholders will receive $24.85 per share in cash on the closing of the deal, expected by the first quarter of 2004. FTD's board and principal shareholders, who own about 72 percent of the company's common stock, have voted in favor of the deal.

Equity financing was committed by an affiliate of Leonard Green & Partners, a private Los Angeles-based merchant banking firm, through Green Equity Investors IV L.P., a $1.85 billion private equity fund. Debt financing was committed by Credit Suisse First Boston and UBS AG.

Robert Norton, FTD's chief executive officer, will remain in that job after the merger. Norton will exchange a portion of his equity holdings in FTD for equity in the surviving company, and other members of FTD management will be offered the opportunity to participate in similar exchanges.

The deal is subject to government and shareholder approvals.

In addition to its member florists, FTD connects about 29,000 additional florists through affiliated or related organizations in 150 countries.

By comparison, 1-800-Flowers has an inventory consisting of about 50 percent flowers and the rest is gifts, such as home and garden products, silverware or even jewelry.

The floral business has not been increasing as much as the gifting industry, said Beder. "When the economy is slow, people tend to stop buying flowers, it's a discretionary purchase."

But, he said, because of FTD's role, TAKING A COMMISSION on purchases BETWEEN CUSTOMERS and LOCAL FLORISTS, it was not open to risks inherent to a product as perishable as flowers. "THE RISK IS ALL WITH THE FLORIST, NOT FTD."

Arvind Bhatia, an analyst with Southwest Securities Inc. in Dallas, said the FTD announcement did not come as a surprise since there were noises for some time that the company was interested in gaining capital.

"The market anticipated this as the premium is barely above Friday's closing price," he said. FTD stock closed up 25 cents, or 1 percent, at $24.56 on the Nasdaq.

FTD is the fifth take-private transaction by Leonard Green and comes amid a spate of similar transactions for small cap companies that have been all but abandoned by Wall Street analysts.

"It has a very unique market position, very strong management and the barriers to entry are huge," said Peter Nolan, managing partner of Leonard Green, which has about $3.7 billion under management.

Nolan said FTD management sought investors for the transaction, with Goldman Sachs conducting a "limited auction" for the company.




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And so it "begins" again.....

whoda thunk that the share price of FTD would rise as rapidly as it has, and a "private" equity financier, seeing this opportunity to "buy" FTD as "entry level".....
So, boys and girls, who we gonna fight with THIS time??
Florists "owned" the florist marketplace not too many years ago, and you think maybe we "gave it away??"
Mike
 
the interesting thing about this company is their criteria for buying. One of the things that they look for is the potential for 50% growth over a 5 to 10 year span. Well we all know that is not going to come out of the florist sector so it certainly should give pause to the FTD fans about what is going to be happening in the not to distant future. According to the articles, "FTD has no risk" the risk all belongs to the florists" maybe true but the one thing that they seem to over look is the fact that FTD does not own the Florists....
 
Musings........Jim, FTD's new owner didn't overlook the fact that they don't own us Florists who are members; their reference to "no risk" alludes to the fact that they don't have to inventory anything if they don't want to (maybe doing away with marketplace?) because they simply have to phone a FTD florist who has the inventory to fill the order.
I haven't really sunk my teeth into to this yet but it seems initially that the only way they can get any growth is to collect orders so 800Flowers etc don't get them; maybe they think they have a secret formula since they probably know little of our industry!
IMHO
Rock on
Rock
PS Yes,Mikey, without a doubt we gave away our industry; maybe those who voted for the "merger" / sale can let us know how they invested their share of the old FTD; I'll bet they would now like to take it back.
 
This dude on the "other board" hit the nail on the head when he said "What I noticed was ...between CUSTOMERS and local florists..., not FLORIST and local florist".

Sure glad I pulled that plug out of our Floral Socket over three years ago.
 
Originally posted by jbarb
the interesting thing about this company is their criteria for buying. One of the things that they look for is the potential for 50% growth over a 5 to 10 year span. own the Florists....

Something worth noting is also Perry Corp said when trying to sell his plan to Florists/owners back then was if there was growth (profit) his company would pump more money into it to fund growth, if no growth he wouldn't. That was in the agreement contract.
 
Hmmmmm....

O.k...I'll try this...posting from Wyoming, on my PDA with my cell fone as the modem...

I knew when this came out there would be a rucus but I see this as a good move. Perry put little to nothing back in to grow either FTD or the floral industry... these folks don't plan to sit back and wait !

I think we'll see some major investment in both. Like was pointed out earlier they don't buy unless they see potential for growth.
 
Ok....Growth comes from? Membership Due increases? or Add On's or Direct Ship?

Explain where the Growth will come from...

I know I will not GROW the GROWTH :> or any member for that matter.

It's like owning a Bill Knapp's Restaurant last year....help us GROW only to be PAD LOCKED OUT of Chapter 13.

Does not COMPUTE.
 
I hope your right Boss, however having had personal experience with these people on the corporate level, I seriously doubt that anything they are planning is going to help the florists. I can see a connection with Rite Aide and floral depts for sure. I can also see a major push on the .com side. With the buying power that this group has they can pretty much corner the market on the gift end through FTD.com just by their ability to offer the lowest pricing. Keep in mind that not all of there investments over the years have shown even substantial growth. Although they do look for growth opportunities in companies that they buy, they also have other uses for them, such as cash flow etc. They own Big 5 sporting goods also, Big 5 has never been the same since they bought them out from Thrifty corporation what, 13 years ago?
If however, I happened to be a player in the FTD HQ building right about now, I would be updating my resume. There are a few folks back there that in my opinion are not going to cut the mustard with the new owners.
 
Originally posted by jbarb
If however, I happened to be a player in the FTD HQ building right about now, I would be updating my resume. There are a few folks back there that in my opinion are not going to cut the mustard with the new owners.

Honestly also who wants most of them MBA no clue crew. They helped sheppard FTD into the place it is today. The field crews are hard working and the public face of the company and they are good people from my experiences. But the leadership lacks a certain knowledge of the basics.
 
One thing is for sure. Their growth does not necessarily mean YOUR growth. The only thing that Grew was the cost of membership.
With Rite-Aids 3000 some stores, does one really think their going to drive customers into FTD member shops???

Norton has had a plan for some time now, and I doubt very highly that he's going to change it anytime soon.

Just another Wolf herder guarding the Sheep. Gotta keep that meal ticket close at hand.
 
it pretty much stands to reason that any projected growth does not include the members. How can it? FTD does nothing to help the florists grow and with this new ownership the little bit of value that the brand had is going to be flushed right down the toilet. Not to mention the fact that the new owners really are not all that impressed with brand value to begin with. Look what they did with Thrifty and Payless when they merged them with Rite Aide. Rite Aide was virtually unkown on the west coast where as Thrifty was a household name.
In my opinion, anyone that does not see flowers in Rite Aide in the near future has big blinders on. Bob Norton has been trying to figure out a way to get a bigger piece of the sending pie and has been un able to do it. The florist members are becoming increasingly un happy with FTD and the costs of being an FTD member are getting to the point where even the die hards are going to have a hard time justifying the expense especially when you consider the ROI. Nope, I would guess that the trial of putting flowers in Walgreens was part of a greater plan and the JAWS program was most likely initiated with this buyout in mind.
For some reason Market Place seems to want to cut the florists out also. After all, look at their pricing. Most of the stuff that they are selling now is nearly at full retail.
With a few minor programing changes the new Rite Aide/ FTD can be a full blown .com service. The advertising can go in the newspapers with the weekly Rite Aide ads and the general public with be able to by from Market place. I think that the general attitude lately of the FTD powers that be should be an indication of where their focus is and it sure ain't on the florists....
 
You guys in the States....

have more experience with the goings on of FTD in "other than flower shops" scenarios!!
Please keep us FULLY INFORMED....EVERYTHING please!
Canada and the US are so much different, yet, so much the same!
I hope that much of what you've "exposed" is part of a bigger picture not yet evident....
Mike
 
Well FTD is in the Sobey's (old IGA's) go into Peterborough Sobey's next time Mike and check it out. Next time I am there, I will take a camera and take some pictures.
 
Time to PULL THE PLUG

I pulled the Florist Plug out of the FTD Socket in May of 2000. Now I'm getting ready to pull the Florist Plug out of the TF Socket...Right Peter?.

Mom and Pops cannot survive with that "Old School" mentality in todays market. Everytime Mom and Pop think they can just go along with the increased fees and associations of "The Company's Doings" because they think that their customer will not shop with them need to do a REALITY CHECK.

Rite Aid Casket Sprays! along with a Kleenex Comfort Basket......dang.

WE FLORISTS built this FLOWER WORLD and along comes the BULLYS. I'll bet MY WALLET (has nothing in it!) that members will not FLINCH with the Changing Times.

Thank goodness I got off the :bloomz:

Talk about Bogarting a JOINT!. Geez...
 
Re: Time to PULL THE PLUG

Originally posted by Blue Oyster Cult
I pulled the Florist Plug out of the FTD Socket in May of 2000. Now I'm getting ready to pull the Florist Plug out of the TF Socket...Right Peter?.

WE FLORISTS built this FLOWER WORLD and along comes the BULLYS.


That's right Blue!

In my opinion it's time to have a Bully working for you opposed, against you. :)
 
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