Serendipity is a wonderful thing!
A few days ago, I Googled “Flower Hut,” because I wanted to see what links were out there. (BTW, I think it is a good idea for ANY merchant to do this periodically. That way, you get to see what your customer sees!)
On about page 6, I found a link to Yahoo! Shopping that promised to show a list of customer comments about our shop. Although Yahoo! hosts my e-commerce website, and sends me customer comments from time-to-time, I had never seen them all in one place.
I was pleased to see that my shop was rated at just a bit under 5 STARS.
After looking over the list, I wondered if the same resource was available for the “BIG 3.” And sure enough, it was!
And that’s when I learned that FTD, Teleflora and 1-800-FLOWERS were rated by YAHOO! SHOPPERS at just over 1 STAR. (There’s no such thing, apparently, as ZERO STARS!)
Here are the links:
FTD Yahoo Rating http://shopping.yahoo.com/merchantrating/;_ylt=AhBW3Xa57ciPpHn9vGaECeobFt0A?mid=6906
Teleflora Yahoo Rating http://shopping.yahoo.com/merchantrating/;_ylt=Apl1N223NsgCwXtt4cgfmLkbFt0A?mid=4830
1-800-Flowers Yahoo Rating http://shopping.yahoo.com/merchantrating/;_ylt=Asmkvk75AlH3hjBbrqG7N_MbFt0A?mid=1258
And here, also, is – I believe – the REASON for the DECLINE of the Floral Industry.
A “typical” once-or-twice-a-year floral shopper places an order with FTD with poor results. Next, he places an order with Teleflora with poor results. Finally, he places an order with 1-800-FLOWERS with poor results.
What will he conclude from these three disastrous encounters? “Gee! I bought flowers from the three BEST suppliers in the country and got poor results. I GUESS FLOWERS ARE NO LONGER A GREAT GIFT.”
And he discontinues sending flowers.
BTW... Here's what FLOWER HUT customers say about US... http://shopping.yahoo.com/merchantrating/;_ylt=Av.HwE4lFIeTSTuuZWWORKccEb0F?mid=16618
All the best,
Bill
A few days ago, I Googled “Flower Hut,” because I wanted to see what links were out there. (BTW, I think it is a good idea for ANY merchant to do this periodically. That way, you get to see what your customer sees!)
On about page 6, I found a link to Yahoo! Shopping that promised to show a list of customer comments about our shop. Although Yahoo! hosts my e-commerce website, and sends me customer comments from time-to-time, I had never seen them all in one place.
I was pleased to see that my shop was rated at just a bit under 5 STARS.
After looking over the list, I wondered if the same resource was available for the “BIG 3.” And sure enough, it was!
And that’s when I learned that FTD, Teleflora and 1-800-FLOWERS were rated by YAHOO! SHOPPERS at just over 1 STAR. (There’s no such thing, apparently, as ZERO STARS!)
Here are the links:
FTD Yahoo Rating http://shopping.yahoo.com/merchantrating/;_ylt=AhBW3Xa57ciPpHn9vGaECeobFt0A?mid=6906
Teleflora Yahoo Rating http://shopping.yahoo.com/merchantrating/;_ylt=Apl1N223NsgCwXtt4cgfmLkbFt0A?mid=4830
1-800-Flowers Yahoo Rating http://shopping.yahoo.com/merchantrating/;_ylt=Asmkvk75AlH3hjBbrqG7N_MbFt0A?mid=1258
And here, also, is – I believe – the REASON for the DECLINE of the Floral Industry.
A “typical” once-or-twice-a-year floral shopper places an order with FTD with poor results. Next, he places an order with Teleflora with poor results. Finally, he places an order with 1-800-FLOWERS with poor results.
What will he conclude from these three disastrous encounters? “Gee! I bought flowers from the three BEST suppliers in the country and got poor results. I GUESS FLOWERS ARE NO LONGER A GREAT GIFT.”
And he discontinues sending flowers.
BTW... Here's what FLOWER HUT customers say about US... http://shopping.yahoo.com/merchantrating/;_ylt=Av.HwE4lFIeTSTuuZWWORKccEb0F?mid=16618
All the best,
Bill