FTD - TF Top Member Award Question

Status
Not open for further replies.
Basically it boils down to OUTbound order volume. The more you send the higher your rank.

There are some other factors as well, that "might" be taken into consideration, like MarketPlace purchases, Credit Card Clearings, filling for dot.coN and so on.

I tried on a couple different occassions to get FTD to modify their "qualifications" thinking that a shop, no matter the size that sends 100% FTD, buys the products, and uses the programs, deserves more consideration tahn one that only sends, kind of in the concept of "Being FTD". However thats never been the case.

Just like, Krogers is always at Top Member functions based on their 2500 or so stores...

I even tried once to get them to do a Top Member Event for the TOP !)) FILLERS... but since there is no money in it for them, they see no advantage to such a party, but I think it is only fair.
 
In answer to this often asked question I have always wondered what the big secret was, we have been in the top 100 with FTD for many years (1992 I think?) and Please note this was BEFORE the onset of internet order gathering. We do it in marketing to our local customers and our excellent reputation. I have noticed that the wire outs for our store haave been going down at a rate of about 7-10% every year for the last 4 years. This while I am told the total numbers in the system is going up! Who's getting them do you think? This year we are currently in the top 70+ or so and we sent 5800+ orders in 2004. If the new top "50" member in Oregon is telling the truth to the paper he has in a few short years passed 3 previous top member in Oregon and Washington. Looks like the wave of the future. I would llike to think that most honest and real florists would say enough is enough, sadly I don't know if there is hope. We may be headed into a time when Florists are as trusted as lawyers, car salesmen and politicians!
Keith
 
You can't always

judge a book by it's cover...like in MY case...

Top 175 member, NO internet presence at the time, NO YP ads except in my local book, and I made it that far ALL based on LOCAL business, and customers that have moved away to other locales that still call to order.

It's not always "gathering" but often "marketing" that gets the job done...
 
YES in deed

ROBSWF said:
Ditto That!!

Congratulations, marketing is the key to a successful florist! Congratulations on your top slot!!

Rob
Yes sir JB, When one comes in your backyard, you responded and did it well ! Some call it "OG" I call it agressive marketing and D A M N good at that to compete against the ones that are not in your town. The fact that you are a "real Florist with a tremendous marketing tool and a mind that allows you to be creative is why you are number 1 In Oregon. Everyone has the same opprtunity to do what you have done... KUDOS WELL DONE !! CONGRATS Enjoy Puerto Rico
 
Status
Not open for further replies.