Here is what is in the directory for membership Rule 2 (the only one listed?)
Exhibit A
2. FTD clearinghouse members may use the FTD emblem and other FTD marks which are licensed for use by Members in their advertising or upon their stationary, but only as authorized by the Trademark Membership License Agreement and only in conformance with the guidelines established by FTD. Members shall terminate any usage which is unauthorized or to which FTD objects. Members shall display no version of the emblem other than the current official emblem, unless authorized by FTD.
A. All Members shall display at all times in or upon the window or front of their shops or places of business the current official FTD emblem.
B. use of emblem on their advertising or stationary
C. use of logo on products or services by FTD
D. No member shall use blah blah blah in any medium unless ad contains clear, conspicuous and prominent statement of the shop's name.
E. NO MEMBER SHALL USE THE LICENSED FTD MARKS IN ANY ADVERTISEMENT THAT CIRCULATES SUBSTANTIALLY IN AREAS OUTSIDE OF HIS OR HER SHOP'S NORMAL DELIVERY AREA UNLESS THE ADVERTISEMENT CONTAINS A CLEAR, CONSPICUOUS AND PROMINET STATEMENT OF THE SHOP'S NAME AND ACTUAL CITY AND STATE LOCATION.
It goes on a bit more BUT it states in the Interpretation portion of the page:
The purpose of Rule 2 is to protect the trademarks of FTD and to foster TRUTHFUL ADVERTISING......blah blah blah.....
"Whenever the emblem and other FTD marks are used by a Member in advertising the nature of services provided by its shop, the advertising MUST BE TRUTHFUL. CUSTOMERS HAVE THE RIGHT TO KNOW WHETHER THEY ARE DEALING DIRECTLY WITH FTD OR DIRECTLY WITH THE SHOP OF A MEMBER OF FTD. A MEMBER WHO MISUSES THE MARKS IN ITS ADVERTISEMENTS BY MINIMIZING OR FAILING TO STATE THE IDENTITY OF ITS OWN SHOP NAME IN THOSE ADVERTISEMENTS IS LIKELY TO CONFUSE THE PUBLIC."
It also states in the body of the wording that "non-local (e.g. Internet)" so therefore it appears that all those shops promoting an FTD logo and not concisely stating in bold enough lettering their actual physical shop address is violating Rule #2. Plain and simple?? Bring that to the attention of your Field Service Consultant.
Exhibit A
2. FTD clearinghouse members may use the FTD emblem and other FTD marks which are licensed for use by Members in their advertising or upon their stationary, but only as authorized by the Trademark Membership License Agreement and only in conformance with the guidelines established by FTD. Members shall terminate any usage which is unauthorized or to which FTD objects. Members shall display no version of the emblem other than the current official emblem, unless authorized by FTD.
A. All Members shall display at all times in or upon the window or front of their shops or places of business the current official FTD emblem.
B. use of emblem on their advertising or stationary
C. use of logo on products or services by FTD
D. No member shall use blah blah blah in any medium unless ad contains clear, conspicuous and prominent statement of the shop's name.
E. NO MEMBER SHALL USE THE LICENSED FTD MARKS IN ANY ADVERTISEMENT THAT CIRCULATES SUBSTANTIALLY IN AREAS OUTSIDE OF HIS OR HER SHOP'S NORMAL DELIVERY AREA UNLESS THE ADVERTISEMENT CONTAINS A CLEAR, CONSPICUOUS AND PROMINET STATEMENT OF THE SHOP'S NAME AND ACTUAL CITY AND STATE LOCATION.
It goes on a bit more BUT it states in the Interpretation portion of the page:
The purpose of Rule 2 is to protect the trademarks of FTD and to foster TRUTHFUL ADVERTISING......blah blah blah.....
"Whenever the emblem and other FTD marks are used by a Member in advertising the nature of services provided by its shop, the advertising MUST BE TRUTHFUL. CUSTOMERS HAVE THE RIGHT TO KNOW WHETHER THEY ARE DEALING DIRECTLY WITH FTD OR DIRECTLY WITH THE SHOP OF A MEMBER OF FTD. A MEMBER WHO MISUSES THE MARKS IN ITS ADVERTISEMENTS BY MINIMIZING OR FAILING TO STATE THE IDENTITY OF ITS OWN SHOP NAME IN THOSE ADVERTISEMENTS IS LIKELY TO CONFUSE THE PUBLIC."
It also states in the body of the wording that "non-local (e.g. Internet)" so therefore it appears that all those shops promoting an FTD logo and not concisely stating in bold enough lettering their actual physical shop address is violating Rule #2. Plain and simple?? Bring that to the attention of your Field Service Consultant.
