Do not use Gold Medallion
We signed up with them just over a year ago with the promise that we had tons of visitors interested in sending flowers to our area. If half of what we were told were true, we would have renewed.
We did not receive one order from Gold Medallion in the entire year. I called to ask why we hadn't received anything about 4-5 months in, and they sounded very concerned and told me they would call back. I never heard back from them.
Don't use Gold Medallion, it is a giant book of shops that were persuaded by tricky salespeople, and I'm convinced that's it.
Directories we like: flower shop network, locateaflowershop.com, and localflowershop.com. If you're not with them, seriously consider it.