I've noticed a trend toward customers reaching us through their cell phone internet browsers. This prompted me to pay more attention to Google mobile and I've noticed a few things:
1) The search results for a specific keyword are the same as regular Google, however only the top three local search results will show first. So if you are listed as A, B, or C you have an advantage over your competitors.
2) Even with a broad keyword such as "florist", the top 3 results will be local. This is determined by what city you have listed as default in your Google Mobile search engine.
3) If your phone number is listed in your search result, all the cell phone user has to do is click on the link at it will connect them to you business.
4) Google adwords has a mobile phone ad group option. This ad will be displayed similar to sponsored listings. It is wise to include your phone number in this ad as the user is a click away from connecting to you.
I think staying ahead of the game in the mobile market may become a must in online marketing.
1) The search results for a specific keyword are the same as regular Google, however only the top three local search results will show first. So if you are listed as A, B, or C you have an advantage over your competitors.
2) Even with a broad keyword such as "florist", the top 3 results will be local. This is determined by what city you have listed as default in your Google Mobile search engine.
3) If your phone number is listed in your search result, all the cell phone user has to do is click on the link at it will connect them to you business.
4) Google adwords has a mobile phone ad group option. This ad will be displayed similar to sponsored listings. It is wise to include your phone number in this ad as the user is a click away from connecting to you.
I think staying ahead of the game in the mobile market may become a must in online marketing.