Where Does this Leave the SEO Crowd?
"Ranking is dead," says Bruce, recalling his words from his presentation. Going forward, he says you're going to have to look at analytics, measure traffic, bounce rates, action, etc. SEOs will have to ask themselves questions like:
- Did I get the conversion I was after?
- Did I really deliver on the promise of SEO?
Bruce thinks that in the first six months of 2009, we're going to see a lot more implementation of behavior and intent-based search leading to a mindset of "ranking is dead, and traffic is all that matters."