Hints for writing descriptions

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Victoria

Victoria

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Oct 31, 2002
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Hi Techie people (I'm not in that category but am trying to learn daily).

I've been given the responsibility of doing the write ups and pictures for the Angelos website. I'm looking for hints on keeping things flowing to encourage the shopper to move easily from one page to the next.

Thanks.

V
 
Speak to the benefits of the product for the customer - solve/address the customer's perceived need. You're great with words, so I doubt you'll have a problem with this task :)

Ryan

PS I was tempted to write "your great with words" just for you, V :)
 
Infinite said:
Speak to the benefits of the product for the customer - solve/address the customer's perceived need. You're great with words, so I doubt you'll have a problem with this task :)

Ryan

PS I was tempted to write "your great with words" just for you, V :)
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I would have to hunt you down and smack you... remember I know where to find you. :)

Thanks Ryan.

V
 
I would avoid listing stem counts for flowers. I see a lot of sites doing that and I wonder if one is asking for complaints in doing so. I like coming up with fun names for designs though. I often sit up at night and write them down on pieces of paper and then my cat chews up the paper and I do it again. The trick is to avoid being corny but still be creative.
 
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Chezbloom said:
I would avoid listing stem counts for flowers. I see a lot of sites doing that and I wonder if one is asking for complaints in doing so. I like coming up with fun names for designs though. I often sit up at night and write them down on pieces of paper and then my cat chews up the paper and I do it again. The trick is to avoid being corny but still be creative.
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Chez, you are so funny. I lurve ya.
 
V,

You will have no problem at all. The trick is to keep it short and sweet.

I love writing copy - actually, I'm sort of a nerd about it. The hardest thing for me is to shorten it to spark the customers attention but not bore them with words. I'm used to writing in long form - not short blurbs.

Gift baskets give you great inspiration because of the scents, flavors, and textures that you can use to describe to the customer what they are receiving.

You'll do great, I'm sure!
 
felicityflowers said:
V,

You will have no problem at all. The trick is to keep it short and sweet.

I love writing copy - actually, I'm sort of a nerd about it. The hardest thing for me is to shorten it to spark the customers attention but not bore them with words. I'm used to writing in long form - not short blurbs.

Gift baskets give you great inspiration because of the scents, flavors, and textures that you can use to describe to the customer what they are receiving.

You'll do great, I'm sure!
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Thanks Heather... I have the basket area nailed down... it's the other departments where I want to create buzz as well. We have, deli, cheese, bread, pastry, hot food, pizza, cafe, catering and apparently floral as well. Of course short is the key. People are bored easily.

V
 
V, I am not too hot on describing food, but what about looking at some menus for restaurants. These would give you some buzz words to think of and then you could be inspired by their descriptions??

When i read "freshly baked" i can almost smell the food even though it is quite a commonly used phrase.

When i wanted to name some table designs, i put pics up and let others tell me what they thought. I then put all their ideas together to come up with my own, maybe you could do this?
 
V,

Cute and clever captions are good, but after that a precise title and description are best.

I actually disagree with Palms a little on looking at menus, or websites for that matter, for inspiration. What I've noticed happens with that approach is many terms and phrases end up being over used, and for web surfers who may look at multiple sites, you want your descriptions looking crisp, original, and fresh.

Taking this one step further, you may even want to look at "like business" descriptions and make a list of over used words that you want to avoid, then look up synonyms for alternatives.

You have a natural flow with words and should have no problem writing crisp, original and fresh content.

RC
 
Palms said:
V, I am not too hot on describing food, but what about looking at some menus for restaurants. These would give you some buzz words to think of and then you could be inspired by their descriptions??

When i read "freshly baked" i can almost smell the food even though it is quite a commonly used phrase.

When i wanted to name some table designs, i put pics up and let others tell me what they thought. I then put all their ideas together to come up with my own, maybe you could do this?
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Thank you so much for your input Palms... it is much appreciated. I do believe it's important to be able to capture the audience quickly and succinctly.

V
 
Hi Randy...

I actually have been looking at "like" businesses for I do believe I'll find a better outline there.

I don't want to spend a lot of time tooling around other sites. I do believe I can find the best words and phrases to reflect the flavour of the company. I really appreciate your suggestion to be precise... and I completely agree.

Thanks so much.

V
 
Victoria said:
....the flavour of the company.
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Now there's a great tag line for you! I know that's not about what you've asked, but it just popped out at me from your reply.

In a class, totally unrelated to flowers and such, we were challenged to write every assignment in as few words as possible. We had to say what we wanted to say, but review the statement(s) again and again in order to say exactly the same thing but with fewer words. I made an "A" in the course, but you'd never know it from my replies here, would you? :rolleyes: :faint: :faint:
 
:) Bagged and tagged Connie. Thanks.

V
 
I know V doesn't need this reply, but it might help others...

Use a clear dominant impression with an attitude. (omit details which are incongruent)

The description needs to involve the consumer enough so they can actually visualize what is being described. (not just the picture)

Use a objective description (facts as height, weight, color) or subjective description (personality and habits)

Don't forget your keywords...

We have five senses, use sensory detail for all of them...

Verbs, adverbs, and adjectives convey more to the consumer than do nouns... (be careful with verbs that will make you sound like you are throwing a pitch)

Try to move your consumer through your website and space chronologically. (you might want to describe the departments as they would find them as they walk thru your shop)

.
 
mlou said:
I know V doesn't need this reply, but it might help others...

Use a clear dominant impression with an attitude. (omit details which are incongruent)

The description needs to involve the consumer enough so they can actually visualize what is being described. (not just the picture)

Use a objective description (facts as height, weight, color) or subjective description (personality and habits)

Don't forget your keywords...

We have five senses, use sensory detail for all of them...

Verbs, adverbs, and adjectives convey more to the consumer than do nouns... (be careful with verbs that will make you sound like you are throwing a pitch)

Try to move your consumer through your website and space chronologically. (you might want to describe the departments as they would find them as they walk thru your shop)

.
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V needs the reply and V thanks you Mary Lou. :)

V
 
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