I guess she told me

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Pandalou

Active Member
Aug 19, 2005
562
77
28
Santa Cruz
www.ferrariflorist.com
State / Prov
CA
I received this email today - my answer is below her email. You just never can make everyone happy :loopy
name = Julie
ordernumber =
dayphonenumber =
eveningphonenumber =
email =
message = <INQUIRIES OR FEEDBACK (Florist): I am VERY disapointed in your web site- it seems very outdated and prices are rediculous for what you are showing. I have ordered from you numerous times for my home, clients and family. I was willing to purchase an arrangement for my parents 60th wedding anniversary who live in Aptos and willing to spend at least 150$ for a beautiful arrangement... i am not seeing it here.>

My response to her:
Julie,
I appreciate your candid comment on our website. Our new website is in progress and hopefully all the kinks will be ironed out by this summer. The new website will feature our unique designs, gifts and our continued partnership with FTD.

In the mean time, if you have specific requests for an arrangement, feel free to email or call with your requirements. We never think only of providing what is shown on our website or FTD ads. We want our customers always to be as pleased as possible.

Warm Regards,

Sharon
 
Sharon,

I think you have a good problem, if you have customers wanting to spend $150 for a Anniversary bouquet.

Seriously, you may have just stumbled on a profound and future problem for many flower shops. Your customer relied on the internet and your website for product, never once did she think (farther than her keyboard) to pick up the phone and actually speak with you.

I think this is fascinating.

Joe
 
Sharon,

I think you have a good problem, if you have customers wanting to spend $150 for a Anniversary bouquet.

Seriously, you may have just stumbled on a profound and future problem for many flower shops. Your customer relied on the internet and your website for product, never once did she think (farther than her keyboard) to pick up the phone and actually speak with you.

I think this is fascinating.

Joe

Joe that probably is because the customer didn't want to be inconvenienced by having to pick up a phone. There are some people who just want to "SEE" what they want. I find if they can't ask, how do we mind read??
 
We are getting lots of calls from existing customers saying " I am looking on your website" can you do an arrangement like... for delivery today?" Jo and I were talking about it the other day. I think the web will become more and more important and the phone will become less and less so.
WOW pretty soon the only one you will have to actually talk to will be yourself.
 
A good many of our out of town calls are originating from our website. Which isn't very inventive (but I'm working on my own) but servicible for now. The customers says "I'm looking at your website" and we go from there. Many call to make sure we're "real", others because the basic designs we have there, they want a tweak or two. Which is fine and why we have our 800# on our pages. I think that this is a trend that I like better. Talk to the customer, they talk to us personally.
 
I got something similar at Valentine's Day where a guy said he couldn't find anything big enough on the site - so he called in.

I sold him a $250 arrangement for his sweetie. (wire out)

But yup, lotsa people won't bother calling, so I wonder how many I have lost?
 
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