ToTo, I too have been in the biz a long time, 27 years this August. My girls were 3 and 6 when I bought the shop, I worked hard those first few years, thank goodness I had wonderful parents who helped me raise them through that time, as I was a single mom.
I soon realized that what you are saying is right. The public would have me working everyday of the week, 16 hrs a day if I let them. I choose my children instead. I was open Mon - Fri. 9 to 5. I closed Sat. at Noon. Of course there were exceptions to this, but it had to be a really good reason for me to stay late, or be here on the weekend. My customers got used to it pretty fast when I explained that I wanted to raise my girls, not put it off on my parents. I haven't had a complaint about my hours in years. Everyone is used to it, and they leave me alone unless it is an emergency. The funeral directors in town will not even schedule a funeral on a Mon. as they know I would have to come to work on a Sun, ocasionaly when it does happen they are so apologic. Of course I always do come in for them. I am so lucky we have such a fantastic relationship, and that they value Family time too.
Life is just to short. My girls are now 34 and 30, they have families of their own, but you better believe that I am a part of that, and we still have great family times. My 4 year old granddaughter and I have a standing date every Sat. After I close the shop at noon, she and I go out to lunch together. I wouldn't miss that for the world.
I don't close the day after Valentines, but I do give all my employees the day off, even the delivery driver. I work it by myself, and it really isn't to bad. No complaints this year to deal with at all. 10 or so late orders that come in, and a small funeral. I was still closed by 5. My employes bust their a$$'s for me and I think they deserve to be home with their families and recuperate. But I totally understand why you close the day after.
Now that my father has had a stroke and I am doing alot of the care giving, I am so glad that I have the time to be there for him and my Mom.
I realize that I might miss a few sales, but someday when I am old and frail, I don't think I will ever be sorry that I took the time for my family.