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- Thread starter ShopAmbler
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Tracy D'Amico
Well-Known Member
I have been in command of the shop for about 2.5 years. I'll clasify my design skills as emerging - I am mostly focused mostly on sales & marketing activities and fiddle around in the design room.
what kinds of activities
What kind of sales and marketing tactics have you found to work best in your experiences?
What kind of sales and marketing tactics have you found to work best in your experiences?
thanks 4 the feedback - I find the TF self admin tool very easy to navigate when adding custom products.
the most important tactic is "The Jack Up Call" - where I sift through prior year orders and pre-call and get people to order early. (I also employ the ever popular "Reverse Jack Up" in which every dopey sales person who walks into my store is handed a biz card and told I'll listen to their speach only after they have used us to send a gift.)
Partnerships w/ charity groups is also a good one... I give $5 for every purchase when the charity is mentioned. I use constant contact as my email messaging system & I customize the messages so each contact person at the charity receives my messages with their specific organization mentioned - they then forward the email out to their distribution lists. So, one contact person receives a message that says "Support The Susanna DeLaurentis Charitable Foundation When You Mention Promotion Code SDCF". So, it's personal and when forwarded by him, get's a higher open/click rate than when it comes from "the ambler flower shop".
I ask every called for their email address. I am trying to figure out a way to easily send email delivery confirmations using Eagle. I know I'll get a higher number of people willing to part w/ their email when I say "would you like an emailed delivery confirmation". Anyone w/ ideas or strategies please share.
Partnerships w/ charity groups is also a good one... I give $5 for every purchase when the charity is mentioned. I use constant contact as my email messaging system & I customize the messages so each contact person at the charity receives my messages with their specific organization mentioned - they then forward the email out to their distribution lists. So, one contact person receives a message that says "Support The Susanna DeLaurentis Charitable Foundation When You Mention Promotion Code SDCF". So, it's personal and when forwarded by him, get's a higher open/click rate than when it comes from "the ambler flower shop".
I ask every called for their email address. I am trying to figure out a way to easily send email delivery confirmations using Eagle. I know I'll get a higher number of people willing to part w/ their email when I say "would you like an emailed delivery confirmation". Anyone w/ ideas or strategies please share.
I also use constant contact monthly. I really like how easy it is to customize and what not, but I've been finding a lot of small problems that aren't necessarily CC's wrongdoing. Things such as inaccurate open rates; did you know if a person receives the email and reads it in their outlook panel, but doesn't necessarily double click to fully open it, it doesn't count as opened? Small things such as that.
How often do you send out emails to the database you mentioned? Do you send out at least once a month or how do you do it?
How often do you send out emails to the database you mentioned? Do you send out at least once a month or how do you do it?
dlnfloral
Beaches,Umbrella Drinks and Jimmy Buffett Are Call
Thank you for sharing! This is what we need - newbies who openly share useful stuff - I love the reverse jackup.
I hope the other new members take a clue from your very good example of being a useful participating member here.
Hey - wouldn't it be kewl if you couldn't gain membership until you shared something useful???
I tried to give you another green dot but it wouldn't let me.
lori042499
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- May 3, 2006
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PhillyPhlorist
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- Feb 7, 2004
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Hey!
Hmmm.... I know YOU!
ShopAmbler - nice moniker!
Welcome... and, TRUST ME, you're not alone here re: FDA members...
- H3
Hmmm.... I know YOU!
ShopAmbler - nice moniker!
Welcome... and, TRUST ME, you're not alone here re: FDA members...
- H3
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