I sent the invitation to approximately 100 florists and see from the Referrer Statistics that 7 new members registered. I e-mailed the message on 11/11. This was the final draft of the invitation:
Dear Fellow Florist,
Do you know there is a forum for networking with your floral peers? The
forum is called FlowerChat and it is a community of florists sharing
information about our industry.
The forums include topics on business, technology, and special features are
The Florist & Vendor Directory, The Real Florists Blog, & The FlowerChat
Gallery, where members contribute images of their floral designs. There is
even an Arcade of great games to play!
Check out FlowerChat...it's a great place for florists to share ideas! Once
you have created your username & ID, you will be able to view the entire
FREE discussion board and post your comments and replies. Just click on the
link below to visit FlowerChat now!
http://www.flowerchat.com/forums/index.php?referrerid=996
My username is NavyBrat and I have been a member since August 2005! Hope to
see you at FlowerChat soon!
Dianne Richardson-Conda
Richardson's Flowers, Inc.
Medford NJ