I read a startling report this morning...here is the crux of it.
SEO has evolved so far and so quickly in the past six months that it as a practice is hardly recognizable from its humble roots, much like a Neanderthal placed beside any given Homo Sapien. The thread that ties the past to the present is search. Everything still comes down to some sort of search. Nevertheless, the traditional view of SEO services is over. Having languished in a virtual state of stasis for most of the past year, the concept of traditional, SERP based SEO went to rest sometime in the early spring.
With the introduction and rapid advancement of social networking, the attention of the search marketing world and Internet users has quickly spread outward, away from the common search engine results pages. While Top10 (first page) placements are still extremely important traffíc drivers, information seekers rely on social media, RSS feed-readers, specific vertical search tools and multimedia as frequently as they do on traditional search engines. (That's why the traditional search engines are branching so far out into social media.)
This has led to a surge in the development of SEO based techniques to work within social media environments. Clients now require social profiles for their businesses, themselves and their key staff, along with the proficiency of a skilled social networker to keep those profiles popular and polite. Fortunately adaptable SEOs will find many of these tasks fall within skill-sets that are very similar to "traditional SEO".
Wow...6 months ago its was all about "keyword densities" and "phrase optimizations"...now its all about mySpace and FaceBook.
SEO has evolved so far and so quickly in the past six months that it as a practice is hardly recognizable from its humble roots, much like a Neanderthal placed beside any given Homo Sapien. The thread that ties the past to the present is search. Everything still comes down to some sort of search. Nevertheless, the traditional view of SEO services is over. Having languished in a virtual state of stasis for most of the past year, the concept of traditional, SERP based SEO went to rest sometime in the early spring.
With the introduction and rapid advancement of social networking, the attention of the search marketing world and Internet users has quickly spread outward, away from the common search engine results pages. While Top10 (first page) placements are still extremely important traffíc drivers, information seekers rely on social media, RSS feed-readers, specific vertical search tools and multimedia as frequently as they do on traditional search engines. (That's why the traditional search engines are branching so far out into social media.)
This has led to a surge in the development of SEO based techniques to work within social media environments. Clients now require social profiles for their businesses, themselves and their key staff, along with the proficiency of a skilled social networker to keep those profiles popular and polite. Fortunately adaptable SEOs will find many of these tasks fall within skill-sets that are very similar to "traditional SEO".
Wow...6 months ago its was all about "keyword densities" and "phrase optimizations"...now its all about mySpace and FaceBook.
