Keyword marketing...is this in bad taste?

[clay]

In spending some time on our website stats page, it is really eye opening on the different ways that people will do a search engine search for your flower shop name, florist/your town, flowers/your town, etc, etc..

We were looking to add a section below our website for keyword dumping, ......would it be in bad taste to put your competitors name(s) in that section? Of course it would have to "read" like it has a reason down there for the small percentage that might actually read it.....something like ....

"Welcome to McAdamFloral.com! Second Generation Family owned McAdams Floral was voted “Best Florist” in Victoria, TX for flowers, flower arrangements, plants, and gift baskets. If you are a customer of xxxxx, xxxxxxx, and xxxxxx in Victoria, Texas (TX) and do not find the flower arrangement, green or blooming plant, and custom gift basket that you are looking for on their website, please bookmark McAdamsFloral.com for your future florist floral needs."

All of the other florists in town have the same "wire service" website, so it is not like they are agreesively marketing themselves on the web on Meta tag descriptions and key words....

 

[Tracy D'Amico]

added bold to show different wording

At first I didn't think I would do this. Customers ....mmmm, probably wouldn't notice. Competitors may notice, and it could be ugly?

What if you kept it more, up beat and less agressive:
"Welcome to McAdamFloral.com! Second Generation Family owned McAdams Floral was voted “Best Florist” in Victoria, TX for flowers, flower arrangements, plants, and gift baskets. Keep your business local by patronizing one of Victoria's four local florists: McAdams Floral, xxxxx, xxxxxxx, and xxxxxx in Victoria, Texas (TX) If you do not find the flower arrangement, green or blooming plant, and custom gift basket that you are looking for on their website, please bookmark McAdamsFloral.com for your future florist floral needs."

Corny, but maybe less, um, antagonistic? Just a thought.
tracy

 

[clay]

Good "thought"

At first I didn't think I would do this. Customers ....mmmm, probably wouldn't notice. Competitors may notice, and it could be ugly?

What if you kept it more, up beat and less agressive:
"Welcome to McAdamFloral.com! Second Generation Family owned McAdams Floral was voted “Best Florist” in Victoria, TX for flowers, flower arrangements, plants, and gift baskets. Keep your business local by patronizing one of Victoria's four local florists: McAdams Floral, xxxxx, xxxxxxx, and xxxxxx in Victoria, Texas (TX) If you do not find the flower arrangement, green or blooming plant, and custom gift basket that you are looking for on their website, please bookmark McAdamsFloral.com for your future florist floral needs."

Corny, but maybe less, um, antagonistic? Just a thought.
tracy

Yes, I wrested with that sentence for a while...but I could not come up with anything else.....until your suggestion! Yes, more upbeat!

Thanks,

Clay

 

[CHR]

Ummmm..... What would you think of some OG SEO'd for your shop name?

Just askin'........

Why not go for the hot spots in your town?

 

[mlou]

Clay,

Here's an example of how one of the funeral homes in Houston is using their competitors' name for ranking in the search engines...

http://www.earthmanfunerals.com/Services/CremationPkg.html

.

 

[Frank]

Clay, It's simple: If you live by the Golden Rule, you will not do this.

 

[clay]

Thanks

Clay, It's simple: If you live by the Golden Rule, you will not do this.

Thanks Cathy on your post. My son's name is Luke....and sometimes I think on the "dark side".

Thanks Frank, I like it....the "Golden Rule"....and your flower shop name!