Latest offerings from FTD.COM

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MARSMF

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Jun 30, 2005
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Well, we all knew this would happen sooner or later.
Now the entire arrangement will be drop shipped, no more "paint by numbers"
bottom of the box boquets.
No need to bother the florists at all.

Hummm

Press Release Source: FTD

Designer Todd Oldham Creates Contemporary Mother's Day Flowers & Designs via exclusive partnership with FTD.COM
Wednesday April 26, 11:04 am ET

DOWNERS GROVE, Ill., April 26 /PRNewswire/ -- FTD.COM, a leading provider of flowers and gifts, announced a new, exclusive relationship with renowned designer Todd Oldham today. Todd has designed a new line of contemporary, and innovative, floral arrangements, which are only available online at FTD.COM.

"I am very excited about my new adventure with FTD," said Todd Oldham. "As a long time gardener and flower nut, I've had a lot of fun coming up with new ideas in a medium I love."

The following is a sampling of Mother's Day Flowers that are immediately available at FTD.COM. To view the entire collection of Todd Oldham Flowers at FTD.COM, just visit: http://www.ftd.com/oldham

-- Mother's Day Flowers that won't be forgotten -- the Todd Oldham(TM)
Springtime Culinary Creation is designed in a colorful, reusable
colander for the mom who knows her way around the kitchen.
-- Mother's Day Flowers for the Mom who redefines traditional baking --
the Todd Oldham(TM) Measure of Happiness and Todd Oldham(TM) Bundt
Blossoms, available with either daises or roses.
-- Mother's Day Flowers for the Mom who has an eye for nature's beauty --
the imaginative Todd Oldham(TM) Butterflies in Bloom Topiary accented
with butterflies.

"Todd Oldham Flowers, on FTD.COM, offers our customers a new contemporary line of flowers, with the quality our brand has been committed to for nearly 100 years. We believe the strength of the FTD brand, coupled with the creative vision of Todd Oldham, will prove to be a powerful partnership," said Michael Soenen, FTD CEO and President.

FTD.COM's new line of Todd Oldham Flowers is immediately available on the Company's Web site, http://www.FTD.COM , just in time for Mother's Day (May 14).

About Todd Oldham

Distinguished as an innovator of accessible design for Target, the Todd Oldham by La-Z-Boy furniture collection and interior designer of The Hotel in South Beach, Florida, Todd Oldham is the founder of Todd Oldham Studio ( www.toddoldhamstudio.com ), a multifaceted, full service design studio located in New York City. Todd is a regular on NBC's Today, and the host of MTV's Crib Crashers and Todd Oldham's Handmade Modern on HGTV. He is also a photographer whose work has appeared in L'Uomo Vogue, nest and Interview magazines.

About FTD

FTD Group, Inc. is the parent company of Florists Transworld Delivery Inc, a provider of floral services and products to its retail florist network and FTD.COM. FTD.COM is an Internet marketer of flowers and specialty gifts selling directly to consumers and corporations through www.FTD.COM and 1-800-SEND-FTD. FTD.COM utilizes FTD's network of approximately 20,000 FTD Florists in the United States and Canada who adhere to FTD's quality guarantee and service standards, giving FTD one of the highest delivery coverage areas in the industry. For international orders, FTD.COM utilizes international floral delivery network of 50,000 affiliated FTD florists in 154 countries.


Source: FTD
 
MARSMF said:
Well, we all knew this would happen sooner or later.
Now the entire arrangement will be drop shipped, no more "paint by numbers"
bottom of the box boquets.
No need to bother the florists at all.
Click to expand...
Except....

WE STILL CONTROL *SAME DAY DELIVERY*!!!

Time to cut FTD off from access to US! :soapbox:
 
????

Where are they being designed ? and by who
 
Personally, they are very ugly and any 7 year old can copy them. My granddaughter has done very similar in the past.
They are as bad as 800Fl and their "star designers" now.
I can see, wire free coming very soon.
 
Hallmark has been drop-shipping centrepieces for a while now. ProFlowers does bridal bouquets. They are chopping down barriers ... how long until they CAN claim the same-day market?

Ryan
 
Infinite said:
They are chopping down barriers ... how long until they CAN claim the same-day market?
Click to expand...
Until they get supermarket coverage well established nationally.

Might be tougher in So Cal as I recently heard that Vons/Pavillions is cutting way back on trained florist staff and Albertson's is selling off their biggest state-of-the-art stores. Ralph's, owned by Kroger, is probably the one real possibility but their floral departments aren't full-service - yet.

The day may soon come when the only thing they need traditional florists for is dues.
 
Rhonda at work said:
Personally, they are very ugly and any 7 year old can copy them. My granddaughter has done very similar in the past.
They are as bad as 800Fl and their "star designers" now.
I can see, wire free coming very soon.
Click to expand...

They are glorious in their hidiosity... but, people will buy them, for whatever reason. I'm always amazed at what people will spend their money on. The local Loblaws has centrepieces that look like little boxes... flat on top... they sell. :(

V
 
I hope no one here is surprised by this ? It has been predicted and talked about here for a long time now. So my question is will we finally see this as a reason to come together as independent florist across the country ? or will we continue to predict what they will do next, then pat ourselves on the back for being right with our predictions while they continue to steal our bacon.
 
Side note....

Not a grocery per se' but the Super Wally World here recently re-did some of their departments and the interesting outcome was that the floral department was reduced by 50% in square footage...

The remaining area is nice, set up well, but still 50% downsized from what it was.
 
For years florists have said that customers don't like roundy moundy's.. guess FTD will find out if that is true..
But what happens when the box is toss into a sorting bin and ends up on it's head?? I am sure they are strapped in well ..but.Hummmmm
 
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