My name is Lisa Carmichael, Vice President of Marketing for BloomNet. In my role I oversee Tradeshows & Industry Relations and would like to gain keen insights from florists on how BloomNet can develop new products, services and education to support retail florists profitability and the growth of the retail florist industry.
lisacarm Intro
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BOSS
FlowerChat Administrator
The first thing that would do as you stated would be to kill the order gatherers, in the Bloomnet stable... you know, folks like Kremp Florists, HonestFlorist, and the many others masquerading as local florists with bogus advertisements in local phone books and web searches.
Welcome to our community, you will get an ear full here... and I seriously doubt that Bloomnet has the Real Florists best interests at heart, even a smidgen.
anytimeflowers
Linda
Well hello, Lisa ~ welcome to flowerchat!
I would recommend that bloomnet define who the florist is first - from there, you could draw many keen insights with pure logic.
I would recommend that bloomnet define who the florist is first - from there, you could draw many keen insights with pure logic.
bootcampguy
Well-Known Member
Welcome,
I won't say much............but you'll read alot and learn alot, wether you can effect change is another story........
I won't say much............but you'll read alot and learn alot, wether you can effect change is another story........
Mikey the Flower Guy
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Hi Lisa......"effecting change" means EVERYONE needs to change, INCLUDING BloomNet.....if you read some of the threads, we have "sporadic" dialogue about the effects of "stabling" massive order gathering sites, and from OUR perspective, the collateral damage is NOT an easy thing to live down.....but, carry on!!
Nice to have you here, hope you feel the same way!
Nice to have you here, hope you feel the same way!
BOSS
FlowerChat Administrator
Hi Lisa, I'm glad you found this site. I know you'll get an earful here.
and hey Guys, Lisa is truly one of the good guys she goes above and beyond to do everything she could for the real florist.
I know BloomNet is working on our concerns and I'm glad she's there to help.
and hey Guys, Lisa is truly one of the good guys she goes above and beyond to do everything she could for the real florist.
I know BloomNet is working on our concerns and I'm glad she's there to help.
conchandler
Well-Known Member
My two cents, after you do as BOSS suggests, develop products that reflect a realistic mark-up of 3-3.5X, labor rate of at least 25% and payment of full delivery fees (ala bBrooks).
As to the growth of the industry, stop enticing consumers with dirt cheap, drop-ship items particularly leading up to holidays, leaving all your member florists scrambling and inundated to accept only all last minutes orders. OK, I'm done now.