September 20, 2007: 05:00 AM EST
CARLE PLACE, N.Y. and NEW YORK, Sept. 20 /PRNewswire-FirstCall/ --
The world's leading florist 1-800-FLOWERS.COM(R) and the media and merchandising company Martha Stewart Living Omnimedia, Inc. announced today that they will team up to create an exclusive new co-branded floral, plant and gift basket program, Martha Stewart for 1-800-FLOWERS.COM, which will launch in Spring 2008. MSLO's existing flower business, marthastewartflowers.com, is currently expected to continue providing consumers flowers direct from growers' farms through the Valentine's selling period.
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MSLO's lifestyle experts led by Martha Stewart will create new floral and plant gifts, and sumptuous gift baskets to be available exclusively at 1-800-FLOWERS.COM. MSLO will also design the product packaging and the look and feel for the Martha Stewart-branded boutique on 1-800-FLOWERS.COM that will launch Spring 2008. Martha Stewart for 1-800-FLOWERS.COM will offer same-day and any-day delivery.
The new program leverages the best of both brands -- Martha Stewart's unparalleled design talent with 1-800-FLOWERS.COM's long history of helping people express and connect to the important people in their lives.
"The addition of Martha Stewart for 1-800-FLOWERS.COM to our family of brands will truly marry our commitment to offering our customers beautiful and distinctive gifts while also taking advantage of our more than 30 years of floral expertise. We remain committed to continually growing the category and partnering with key local florists across the country," explains Jim McCann, CEO and Founder of 1-800-FLOWERS.COM.
Martha Stewart has been arranging flowers since her childhood, winning her first blue ribbon for flower arranging at the tender age of ten. Simple or sophisticated, her designs showcase flowers in all their exquisite glory. Martha Stewart and MSLO have been building expertise in the flower business since introducing their direct-to-consumer flower portal in 1999.
Martha Stewart, MSLO Founder, stated: "I have been cultivating flowers and creating beautiful arrangements all my life. Fresh flowers and gift baskets enhance the beauty of any home and make every occasion special. I am delighted that we will collaborate with 1-800-FLOWERS.COM next year to provide consumers with memorable floral gifts, plants and gift baskets that will be greatly appreciated by every recipient."
"1-800-FLOWERS.COM is thrilled to join forces with Martha Stewart Living Omnimedia, Inc. for its pioneering spirit and innovation in the world of flowers," said Monica Woo, President of 1-800-FLOWERS.COM's Consumer Floral Brand. "1-800-FLOWERS.COM offers stylish, fresh, and heartfelt gifts that help our customers connect thoughtfully and tastefully. Martha's creative vision and artistic sensibility will make her designs a beautiful addition to our brand and will surely excite and delight consumers."
"For nearly two decades, consumers have turned to our magazines, books, websites, and television shows -- for inspiration on how to create the most beautiful, tasteful flower arrangements. Working with 1-800-FLOWERS.COM, an industry leader, will give us the perfect platform to develop an expanded floral gift business next spring," Robin Marino, President of MSLO's Merchandising business, said.
