I cannot answer questions about Teleflora SEO strategies and vendors we use or don't use because SEO is a highly competitive area and I would be foolish to divulge our plans.
However, I have no problem in answering generic SEO questions, for instance, if a florist wanted my opinion on the latest buzz or how to best optimize a site, then I am OK with that.
As an SEO professional it makes sense to been involved in social media so I am here for that and to engage where my peers are.
Plus I have worked at Teleflora for a long time and have always wanted to join this forum but I didn't have anything to contribute before, but now I have lots of SEO knowledge and it is growing by the day I think I can add some value to your community.