Mike Soenan / FTD Q3 / The phase-out has begun ! Opinions ?

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MANORVILLE

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Oct 2, 2006
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MANORVILLE, Long Island, N.Y.
www.manorvilleflorists.com
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NEW YORK
It certainly appears that Big Mike over there at FTD has a logical grasp on the future of the Mercury Man, but the unfortunate "thingy"
for MOM & POP is that they're not in the forecast.
But that was the original plan wasn't it Mike?

Gotta admit, I read, and re-read everything you had to say, over and over again, and then did it again, but you said absolutely nothing that many of us were unaware of.

Taking FTD to the next level cannot be done, so you think, with MOM & POP shops Mike,
so you've obviously decided to help the phase out, or florist genocide as it's been termed, by lighting a small, but powerful fire, designed to expedite your member withdrawals.
I would however like to take this opportunity to remind you of an unmistakeable fact, that you seem to have forgotten !
FTD has a very lengthy history which has been supported by MOM & POP florists for..........HOW MANY YEARS MIKE ?

If your intention really is to to premeditatedly extinguish those that have enabled you for such a long period of time, and have also enabled "your premium shops", which has given them the time to focus and react to your perspectives, then I would ask you, as one that is going to fall, to really give a tremendous amount of thought to your decisions, as you are making a terrible mistake.

MOM & POP shops, are not a thing of the past MIKE, and if you for even a moment think, that your plan of extinction will work, without
serious ramifications in the long term, you, and your advisors are very misinformed.

Let me ask you Mike, do you, and FTD, want to be known for destroying lives and families?
Do you want the kind of negative international publicity, that if properly implemented, can and will, legally, in every sense of the word, negatively impact the longstanding reputation that FTD has enjoyed for decades ?
I think not Mike !

Let us then explore another option Mike, which, in reality, could prove to be the single most important decision that FTD has ever made.
Let's set the standard for floral excellence throughout the world Mike !
Let's work together to eliminate the Order Gatherers and give MOM & POP a chance at survival. The FTD brand has the clout to make it happen does it not Mike ?
Cut your ties with every order gatherer. Take the shot Mike !

Watch how quickly the other formidable wire services follow after they realize that they have no choice ! And,.....believe me, if FTD does the right thing, no-one will have a choice in the long run, will they !

And.....as far as the other order gatherers are concerned that plan is simple Mike, ...........fight them,.........not us !
You, and FTD have something that they do not, an internationally recognizeable brand, that may just have some credibility left.
Why not be the first Mike ? Why not take the chance to do it right,
for all the hard working people that got FTD to where it is today ?

If it is the intention of the FTD organization to aspire to nothing more than order gatherer status, then so be it, but rest assurred, while some still carry the torch, and actually care about their fellow florists, you will be met with opposition.

While some may be unable or afraid to react to your intentions with the future of this industry. we, very loyal supporters of the FTD organization are not, as this is a Country founded and based upon FREE SPEECH.

Re-evaluate your position Mike.
Mother's Day Week is a week that enables us all to survive !

If you, yourself, would like to discuss this further, we welcome your call, but please, do not disrespect us with an administrative call.


P.S.

If you deem this post as inappropriate, as you will hear about it within hours, please feel free as the CEO of FTD to immediately cancel or membership, and when you do, please note that the reason for the cancel is for "conduct unbecoming a disposeable professional florist", and then feel free to elaborate.

AND BEFORE I FORGET, OUR LOYAL FTD SHOP WAS OPEN STRAIGHT THROUGH EVERY WAKING MINUTE OF VALENTINE'S DAY, EVEN THROUGH THE BLACK ICE MIKE, AND WE DID NOT GET THE OVERFLOW OF THE FTD ORDERS.
1/3 SHUT DOWN MIKE ?
SO WHERE DID THE ORDERS GO ?
YOU KNOW....AND WE KNOW....DON'T WE ?


Thank you
Looking forward to your response !

Jim Weedon knows how to find us !


ManorMan
 
Didn't have to.

From what I'm hearing they all ( WS etc ) have people constantly reading the posts and have several loyalists that report back
quite frequently that are members of FC.
( Like we didn't already know this )
Already got a message on my private line at 7:40 this morning.

Bennetta, the shop owner is in Albany and has also received several calls this morning.

" You can't run with the big dawgs if you pee like a puppy " sums everything up.

Whatever happens from here on in will set the stage for the future as far as we're concerned.
Lots of great people have fought very hard every day, for a very long time to effect positive change in this industry but there is no support from the majority.
Industry insiders, as we have been repeatedly told, view small groups that are trying to organize as a joke, as most, including FC, are deemed to be " a bunch of whining complaining
shops that feel the WS owes them a living ".
We don't agree with that revelation at all and quite honestly got tired of hearing it.
Our statements and interpretations are accurrate and if we are to be tossed into " the bucket ", we may as well do the right thing by those that will be in there with us.

Many feel that taking the plight of real florists to the front lines is a mistake and could backfire with the consumers at large, and that opinion is respected, however, the support that real florists need originates at the consumer level.
Superior quality, no gimmicks or deception does not spell backfire !

The powers that be have their carrots dangling everywhere to convince the consumer that they are the saviors within this industry. They have learned nothing from their past failures and are willing to accept marginal losses in consumer satisfaction, but those losses are slowly starting to add up.
What better time will there ever be , especially after reading Q3, to prove to consumers that real florists can and will provide the logical alternative ?

This concept, implemented now, will not hurt the real florists relationship with consumers. Instead, it may just send a message that there is only one truly cost effective method to purchasing flowers and gifts, and that is from a 100% Brick and Mortar Real Florist.

Our pre-orders and direct call ins have already exceeded our projected volumn and today is May 2nd. Our WS volumn is not impressive, but we have received many appetizer orders as the " other bucket shops " are getting the gravy orders.
Kinda cracks me up to see some of these orders that are obviously the
" throw them a bone orders that the other shops don't want ".

To borrow a quote from Cathy...." emphasis mine ",
our theory works !



ManorMan




WEDNESDAY MORNING INSPIRATION

Arthur C. Clarke:
The only way to find the limits of the possible is by going beyond them to the impossible.

Daniel R. Scroggin: The only way to know how customers see your business is to look at it through their eyes.
Winston Churchill: The optimist sees opportunity in every danger; the pessimist sees danger in every opportunity.
Dr. Joyce Brothers: The person interested in success has to learn to view failure as a healthy, inevitable part of the process of getting to the top.
Winston Churchill: The pessimist sees difficulty in every opportunity. The optimist sees opportunity in every difficulty.
ManorMan: You can't run with the big cawgs if you pee like a puppy
Theodore Rubin: The problem is not that there are problems. The problem is expecting otherwise and thinking that having problems is a problem.
John F. Kennedy: The problems of this world cannot possibly be solved by skeptics or cynics whose horizons are limited by the obvious realities. We need men who can dream of things that never were.
Johann Wolfgang von Goethe: The right man is the one who seizes the moment. Benjamin Disraeli: The secret of success is constancy to purpose.
 
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