Monica Woo out at 1-800-Flowers
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LJVF
Well-Known Member
Sorry. Fixed. Not much to read there.
Of note is that a few days after her termination, FTD announced a 12% increase in Mother's Day order volume. (My guess it was mostly the $19.99 Wal-Mart type stuff which adds volume but not profits since FTD didn't increase their projected annual net income.)
Of note is that a few days after her termination, FTD announced a 12% increase in Mother's Day order volume. (My guess it was mostly the $19.99 Wal-Mart type stuff which adds volume but not profits since FTD didn't increase their projected annual net income.)
MYLORDS
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lori042499
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Martha in my area is a flop...To date I have recieved 5 orders 4 of one type and 1 of another...Hardly worth the price of admission...I will be paring back my delivery areas also because of the inability to deliver at the 9.99 delivery charge to my most outlying areas....between the price of gas and vehicle repairs and the price of the extra listings it is not profitable...
Thanks, Lori. How was the rest of the 1-800 line for M Day? Were the regular items moving any better or were the lowest price point items the most popular?
lori042499
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They cut off most of the regular cheapies 3 days before the holiday...
I had a good holiday and moved most of the product but was still down in numbers from last year which was OK with me because I was up locally by double what I was down in 800 for bigger money...
I did get stuck with the mosaic bubble bowl and a couple of canisters and the cheap casablanca jardinier a few of those....The purple pitcher and the white vase with the jewel box moved real good...My average order from 800 was about 55.00 and I believe I got about 85 orders. All in all I am seeing a drop in wire orders every holiday and an increase in local...
There have also been 2 shops in my area to close both 800 flower shops..so realistically there should have been more orders to divy up....not sure what that says but it can't be good for the wire....it's OK with me..
BOSS
FlowerChat Administrator
I have heard nothing regarding the Martha line, and agree that even no negative talk is a sign 800made a bad choice in partnering with Martha...what a flop...
David
Well-Known Member
Translation you were paid $40.00 to fill and deliver. Perhaps there wasn't as many orders left over for florists after the LFC was given there quantity. Congrats on increasing your local business.
coppercountryflowers
New Member
Cold weather hurts sales and Martha's Sales are non existant!
We got a whopping one order from Martha Stewart. E-mailed 800 last week and said "come get your containers we're done with Martha! If you only get one order on the busiest week of the year, that says it all! Come get them - they're yours and we're out!"
We were up only 2% in orders overall this Mother's Day. With cold, cold, frosty weather, our outdoor plant sales were way down. No one wants to buy and have to cart them in and out every night.
Local large greenhouses also stated they had sluggish sales because of weather.
Two local retail floral outlets said "worst Mother's Day ever" however two others stated they were like us... up or even and that's it.
We got a whopping one order from Martha Stewart. E-mailed 800 last week and said "come get your containers we're done with Martha! If you only get one order on the busiest week of the year, that says it all! Come get them - they're yours and we're out!"
We were up only 2% in orders overall this Mother's Day. With cold, cold, frosty weather, our outdoor plant sales were way down. No one wants to buy and have to cart them in and out every night.
Local large greenhouses also stated they had sluggish sales because of weather.
Two local retail floral outlets said "worst Mother's Day ever" however two others stated they were like us... up or even and that's it.
lori042499
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Now that is saying it...I have to agree. I only got 5 orders that week and I called 800 and they said that is strange you are at the top of the filling list...I am not counting on it being anything big for sure weather or no weather...
lori042499
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Not too sure...maybe the fact that the flowers are more expensive than flowers in a box concept is hindering orders....You do know that we are supposed to all throw flowers in a vase for free....and it doesn't take very much to do that....::BS
BOSS
FlowerChat Administrator
I only got 2...but that's OK with me
It's going to be a long hot summer for the BIG3....no need for them now thta Mothers Day is done, and they failed again.
lori042499
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I only got 2...but that's OK with me
It's going to be a long hot summer for the BIG3....no need for them now thta Mothers Day is done, and they failed again.
Boss, I thought that you did not sign on for Martha.....
Companies don't use the word 'terminated' unless they want to signal to share holders that change is needed.
I really don't know much about her except what I've read via Google. She came into 1-800 to work in the marketing department and was promoted to president of consumer floral brands just a few years later. Obviously, the two years she spent in marketing there must have produced positive results.
She oversaw some innovative approaches to try to get at new customers (especially young ones) like the V Day YouTube promotion, Second Life, FaceBook apps, mobile web and was likely most responsible for bringing Martha on board.
Not sure if the numbers are correct, but according to BusinessWeek, her salary and compensation were roughly the same as Jim McCann's sister, Julie Mulligan.
It's a tough time for national floral retailers. The last two months we've seen Hallmark, Tesco.com and Wal-Mart.com drop out completely. They can, because floral is just a very small part of what they do. With 1-800, floral is their identity (even though they sell many other gift products.)
The larger issues is whether internet floral sales have plateaued or peaked? Competition is fierce and the market simply isn't growing.
What IMO should be on their radar: When 1 in 3 consumers gives you a negative review and only 50% say something positive, throwing money at marketing isn't the answer.
I really don't know much about her except what I've read via Google. She came into 1-800 to work in the marketing department and was promoted to president of consumer floral brands just a few years later. Obviously, the two years she spent in marketing there must have produced positive results.
She oversaw some innovative approaches to try to get at new customers (especially young ones) like the V Day YouTube promotion, Second Life, FaceBook apps, mobile web and was likely most responsible for bringing Martha on board.
Not sure if the numbers are correct, but according to BusinessWeek, her salary and compensation were roughly the same as Jim McCann's sister, Julie Mulligan.
It's a tough time for national floral retailers. The last two months we've seen Hallmark, Tesco.com and Wal-Mart.com drop out completely. They can, because floral is just a very small part of what they do. With 1-800, floral is their identity (even though they sell many other gift products.)
The larger issues is whether internet floral sales have plateaued or peaked? Competition is fierce and the market simply isn't growing.
What IMO should be on their radar: When 1 in 3 consumers gives you a negative review and only 50% say something positive, throwing money at marketing isn't the answer.
Good for you Iam telling you We had 1 800 flowers 2 yrs ago man . we got in a big fight.... The shut as of 1 Day fter every holiday and the told us we send pure quality and we were pissed and we also bought there Chocolate and Container and We were working hard i am telling you and we are done if anybody wants I have Krbin's Tel no direct line to him. They were treading us as slaves....... They do not care for us the want Volume and they want us to stop think and run 24/7 so is Teleflora & FTD i think we are ready to Cancle Teleflora we send more orders this Mother's Day than we received ...... We all need to step out of this WS thing . We will put the money we gave to Teleflora and Advertise in our Local area and Online..... We think we need them actually they need us ............ Fill better now
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