Millions of new customers
A big light bulb went off the other day while I was looking at Royer's website.
I saw something truly inovative and forward thinking. They have a
Kids Club! They have an entire section on their site dedicated to this club- easy downloadable coloring pages, announcements of workshops they can sign up for.. all kinds of things.
While I was looking at all the different ways they were reaching out to the kids in their community, I realized THIS .. THESE KIDS, right under our noses are our future!
here we are pounding our head against the wall, anxious about WS, and big box stores stealing our customers.. when all along here are millions of youngsters THAT GET IT already! They get that flowers are pretty and they get that they make you feel good when given and recieved.
all we have to do is reach out to them and nurture what's allready there. and no one else can do it but us, the local florists. We have the unique position of being close to them, able to go into schools, and build a relationship-and with that relationship comes trust and loyalty. Our competition is too big- too impersonal.
OMG!! the potential...WOW
Millions of new customers..just waiting for us to give them some attention.