In answering a post by Eric S on the other board regarding a John Henry Company sympathy book, it got me going in another direction on the post that I would like to share/get feedback from the Flower Chat Community;
I have been in contact with JHC on their new everyday book (in the starting design stage now, to be issued in 2006) on my comments regarding what I think the new book should include and what I did not like about the last everyday book....and now they have added me to that book's advisory committee (that is what happens when you voice an opinion). I would appreciate getting some feedback from other florists on what they liked/did not like about the last JHC Everyday Book and what comments/suggestions you would like to offer JHC for the new book before it gets too far in the design stage.
One of the suggestions that I had alread submitted is for them to engage in a copy writer to come up with the catch/clever descriptions needed to go with our website images. Another is having all of the images in natural setting like the wire service images with an option to use the image with a white background...for some shops that prefer it that way. (In talking to them on this one, not sure if their budget will allow this one....how strongly do florists feel about this?) One other suggestion that I had JHC was to find a young computer science graduate and have them take the typical JHC workbook and put it on CD with flower and softgood database that has the items priced with the option to go in and change the data base in the flower/hardgood costs and the mark up in labor and materials. I remember an old FTD Dos version that broke down the catagories (wedding, sympathy, everyday, etc) and you could apply a different markup on each catagory. I could go on, but I would like to here other florist comments and ideas.
Thanks, Clay.
I have been in contact with JHC on their new everyday book (in the starting design stage now, to be issued in 2006) on my comments regarding what I think the new book should include and what I did not like about the last everyday book....and now they have added me to that book's advisory committee (that is what happens when you voice an opinion). I would appreciate getting some feedback from other florists on what they liked/did not like about the last JHC Everyday Book and what comments/suggestions you would like to offer JHC for the new book before it gets too far in the design stage.
One of the suggestions that I had alread submitted is for them to engage in a copy writer to come up with the catch/clever descriptions needed to go with our website images. Another is having all of the images in natural setting like the wire service images with an option to use the image with a white background...for some shops that prefer it that way. (In talking to them on this one, not sure if their budget will allow this one....how strongly do florists feel about this?) One other suggestion that I had JHC was to find a young computer science graduate and have them take the typical JHC workbook and put it on CD with flower and softgood database that has the items priced with the option to go in and change the data base in the flower/hardgood costs and the mark up in labor and materials. I remember an old FTD Dos version that broke down the catagories (wedding, sympathy, everyday, etc) and you could apply a different markup on each catagory. I could go on, but I would like to here other florist comments and ideas.
Thanks, Clay.
