I just got a survey from FTD were they ask some question that I never thought they would dare ask. Unfortunatly I filled it out and emailed it back. Now it will not allow me to go back into survey so that I can copy and paste some of the questions here. But they wanted to know what we were looking for in a floral service provider. They also want to know how they rated on the same questions. They dared asked rather we wanted our provider to be a competitor of ours? They also asked what the 3 biggest issues independant florist faced in todays market place. I suspect the new ownership is behind this survey.
New FTD Survey
- Thread starter steve
- Start date
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BOSS
FlowerChat Administrator
Let's hope so....
But being the skeptic I am, I doubt anything will change in the florists favor...
FTD Florist Survey - May 2008
1
When dealing with a floral product and service company, how important are each of the following factors on a scale of 1-5 (1 being very important, 5 being not important at all). Please rate each factor...
1
Very Important 2
Important 3
Somewhat Important 4
Somewhat Unimportant 5
Not Important At All
Technology training
Diverse product offerings
Print co-op advertising
Customer service
Order volume
Order revenue
Educational programs for florists
2
On a scale of 1-5 (1 being very satisfied, 5 being very dissatisfied), how satisfied are you with each of these factors when working with FTD. Please rate each factor.
1
Very Satisfied 2
Satisfied 3
Somewhat Satisfied 4
Somewhat Dissatisfied 5
Very Dissatisfied
Technology training
Diverse product offerings
Print co-op advertising
Customer service
Order volume
Order revenue
Educational programs for florists
3
What do you expect a floral product and service company to be for your business? (Check all that apply):
Business partner
Technology provider
Driver of efficiency
Competitor
Source of orders
Other, please specify
4
Which of the following roles do you think FTD plays in relation to your business?
Business partner
Technology provider
Driver of efficiency
Competitor
Source of orders
Other, please specify
5
How often does your FTD sales rep visit your store?
Every month
Every quarter
Every year
Every two years
Never
6
What would cause you to discontinue your membership with FTD (Check all that apply):
Increase in member fees or other fees
Insufficient profit from ftd.com orders
A different provider could serve you better
Inadequate service from customer service support
Inadequate technology support
Infrequent contact with sales rep
Other, please specify
7
What can FTD do better? (Rank from 1 to 6, with 1 needing the most improvement and 6 the least improvement).
1 2 3 4 5 6
Customer service
Pricing
Products and service offerings
Technology support
Company reputation
Communication with florists
8
As an independent florist, what are the 3 biggest business challenges that you face today?
9
How do you acquire new business or customers for your floral shop?
10
Please tell us about your shop (this information will be disclosed only in aggregate form):
Years in business:
Number of employees:
Number of orders processed per year:
Number of designers on staff:
State you are located in:
Number of years you have been an FTD member:
Annual sales:
Percentage of sales routed from FTD:
1
When dealing with a floral product and service company, how important are each of the following factors on a scale of 1-5 (1 being very important, 5 being not important at all). Please rate each factor...
1
Very Important 2
Important 3
Somewhat Important 4
Somewhat Unimportant 5
Not Important At All
Technology training
Diverse product offerings
Print co-op advertising
Customer service
Order volume
Order revenue
Educational programs for florists
2
On a scale of 1-5 (1 being very satisfied, 5 being very dissatisfied), how satisfied are you with each of these factors when working with FTD. Please rate each factor.
1
Very Satisfied 2
Satisfied 3
Somewhat Satisfied 4
Somewhat Dissatisfied 5
Very Dissatisfied
Technology training
Diverse product offerings
Print co-op advertising
Customer service
Order volume
Order revenue
Educational programs for florists
3
What do you expect a floral product and service company to be for your business? (Check all that apply):
Business partner
Technology provider
Driver of efficiency
Competitor
Source of orders
Other, please specify
4
Which of the following roles do you think FTD plays in relation to your business?
Business partner
Technology provider
Driver of efficiency
Competitor
Source of orders
Other, please specify
5
How often does your FTD sales rep visit your store?
Every month
Every quarter
Every year
Every two years
Never
6
What would cause you to discontinue your membership with FTD (Check all that apply):
Increase in member fees or other fees
Insufficient profit from ftd.com orders
A different provider could serve you better
Inadequate service from customer service support
Inadequate technology support
Infrequent contact with sales rep
Other, please specify
7
What can FTD do better? (Rank from 1 to 6, with 1 needing the most improvement and 6 the least improvement).
1 2 3 4 5 6
Customer service
Pricing
Products and service offerings
Technology support
Company reputation
Communication with florists
8
As an independent florist, what are the 3 biggest business challenges that you face today?
9
How do you acquire new business or customers for your floral shop?
10
Please tell us about your shop (this information will be disclosed only in aggregate form):
Years in business:
Number of employees:
Number of orders processed per year:
Number of designers on staff:
State you are located in:
Number of years you have been an FTD member:
Annual sales:
Percentage of sales routed from FTD:
MANORVILLE
New Member
- Oct 2, 2006
- 1,607
- 337
- 0
- State / Prov
- NEW YORK
Years in business:
Number of employees:
Number of orders processed per year:
Number of designers on staff:
State you are located in:
Number of years you have been an FTD member:
Annual sales:
Percentage of sales routed from FTD
1st of all, they already have this information.
Second of all, they already have this information !
Nuff said !
Number of employees:
Number of orders processed per year:
Number of designers on staff:
State you are located in:
Number of years you have been an FTD member:
Annual sales:
Percentage of sales routed from FTD
1st of all, they already have this information.
Second of all, they already have this information !
Nuff said !
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