CHR,
I remember you mentioned this a while back, that the show had contacted your husband.
I agree completely that the exposure will be great for the industry. Anything that garners attention from a large population is bound to cause talk and interest in what we do. I don't think anybody would be interested in watching if they saw "real florists" at their everyday tasks, it's only dramatic to us.
It is my understanding that when these "reality" shows are produced, they are not, in reality, reality......there is take after take and many suggestions on how it could play more dramatically. Too, if a camera did not catch something good enough, it's a re-do.
I just hope it lasts long enough for people to start thinking flower power!