Lol, since I am in this generation I'm gonna give you some free market research
These are things that catch my attention when shopping online. I rarely spend more than a couple seconds browsing a website. If it doesn't catch my attention in those few moments I move on.
I want ease of use as well. The second that a website is slow loading I close the tab and go to another site. A great search feature is very important, along with the ability to shop by price and style.
We are a generation of instant gratification. I want to be able to purchase something in as few clicks as possible. Unless it is something that I really have to have I will move on if the checkout process is too lengthy.
Bold, bright colors in monochromatic schemes.
Funky containers, flowers and floral design images with bold backgrounds. Nothing "cookie cutter" looking.
The ability to view all items on one page is a major plus
Some animation is okay but, too much music and flash and I am annoyed.
Larger images are a big plus. I want to be able to browse images to see what I want not click through every single page.
I am in LOVE with this site
http://www.houseofpetalsla.com
It is the epitome of chic and trendy! (too much flash for me though)
Okay Clay, I think that's it
-Heather
