Not What TF Expected from the SuperBowl Ad

[CHR]

A big story on Twitter was the tracking of SuperBowl Commercial mentions and you could follow the interest with folks using the hastag #brandbowl.

This site was tracking the most popular commercials mentioned throughout the game. For a long period, Teleflora's talking flowers ad was trending #1 but a number of tweets mentioned the surprise at the position.

At the end of the game, the head of the BrandBowl effort tweeted:

edwardboches: There R some bots messing w data/ranking, but we will try and factor out before issuing final reports tomorrow #brandbowl (teleflora wrong)

Bots manipulating the rankings to make TF appear to have the most popular ad on the SuperBowl?

Might be a competitor trying to make them look bad, or might be something else.

Expect the story to hit the post-SuperBowl ad articles tomorrow. Nicole will be busy.

 

[BOSS]

This should prove interesting to say the least...

 

[hollyflr]

Interesting numbers from the article this AM that Cathy posted yesterday. Ranked 37 out 0f 39. Is this the best use of your resources? You are paying for this.

 

[BOSS]

Ranked 37 out 0f 39. Is this the best use of your resources? You are paying for this.

I'd bet the dog peeing on the box on the porch would have been at least in the top 10~!

 

[CHR]

According the BrandBowl site, TF was ranked in the bottom 10:

The Ten Least Effective Brands on BrandBowl2010

30. NBC’s Universal – Universal Orlando
31. Paramount Pictures
32. FloTV
33. Cars.com
34. Motorola
35. Diamond Foods’ – Pop Secret
36. Honda
37. Teleflora
38. Michelob Ultra
39. Budweiser Select55

Here's the Top 10:

The Top Ten Most Effective Brands on BrandBowl2010
1. Doritos
2. Google
3. Focus On Family
4. Snickers:
5. Budweiser
6. Bud Light
7. Hyundai
8. Kia
9. GoDaddy
10. Coca-Cola

I absolutely loved the Google ad - although a search for "florists in Paris" saw surely missing. The Snickers spot with Betty White was a hoot, too. Thought the ETrade ad with 'milkaholic' would have made the Top 10.

 

[CHR]

USAToday's Ad Meter ranks the TF ad #41.

Not much action on the TF Facebook page, with most comments appearing to come from florists - some who liked and other who really don't.

From AdRants.com this morning:

And Teleflora gave us a mini-skirted @@@@@...uh...woman who wasn't so nice to her less than beautiful co-worker.

So this year's winner for Best Super Bowl commercial? It's anyone's guess. We don't even have a favorite. Perhaps if we could combine Telefolora with Motorola with Bridgestone along with some Google and Betty White topped with a dollop of Doritos and a lit fart, we might have a contender.

Oy....

 

[OB1]

Is it just me?
Truth is, the only people who see the ads in the Super Bowl are the Americans.
I have no idea what you are all talking about, because, we watched the game, and didn't see any of the ads.
People, get a grip. It will take far more than one ad to make a difference.
The world is way bigger than the Super Bowl.

 

[herndonflorist]

Not for the people of New Orleans!