A little bird told be that a big OG (one that recently jumped from one WS to another) was calling its top filling florists and telling them they needed to join the new WS if they wanted to continue to receive orders.
I had forgotten all about this angle and wonder if the big order volume will persuade some (many) big fillers to add more dues, fees, sending systems, etc... to keep the orders churning through their stores.
Many years ago, before I knew what OGing was really all about, we used to fill a lot of orders for NationalFlora. One day they called to say they had joined FloraFax and if we wanted to continue to receive their orders, we needed to join, too. I told them if they wanted to continue to have our good quality and service, they'd need to send to us via TF OR if we were such value to them, FloraFax should comp our membership.
We never filled another order for them.
Today's situation is a bit different since this Blooming OG today is moving oodles of orders. A florist who's based his/her model on fulfillment will have fixed expenses such as as infrastructure, vehicles, and employees (to a certain extent) in place to service these orders. The orders will evaporate with out taking on additional service costs.
Of course, if the fullfilment florist has done a great job, shouldn't the OG be concerned about continued quality and have loyalty for all the years of good service?
Doesn't sound like it, does it?
I had forgotten all about this angle and wonder if the big order volume will persuade some (many) big fillers to add more dues, fees, sending systems, etc... to keep the orders churning through their stores.
Many years ago, before I knew what OGing was really all about, we used to fill a lot of orders for NationalFlora. One day they called to say they had joined FloraFax and if we wanted to continue to receive their orders, we needed to join, too. I told them if they wanted to continue to have our good quality and service, they'd need to send to us via TF OR if we were such value to them, FloraFax should comp our membership.
We never filled another order for them.
Today's situation is a bit different since this Blooming OG today is moving oodles of orders. A florist who's based his/her model on fulfillment will have fixed expenses such as as infrastructure, vehicles, and employees (to a certain extent) in place to service these orders. The orders will evaporate with out taking on additional service costs.
Of course, if the fullfilment florist has done a great job, shouldn't the OG be concerned about continued quality and have loyalty for all the years of good service?
Doesn't sound like it, does it?
