The average time it takes a consumer to make an e-commerce purchase decision has jumped from about 19 hours in 2005 to 34 hours and 19 minutes this year, according to a report that is slated to be published next week.
The report, created by a security service called ScanAlert and based on about 128 million visitors to 470 Web sites, makes the reasonable conclusion that the increase is based overwhelmingly on the increase in the number of e-commerce sites today. In theory, this allows for much more extensive—and time-consuming—comparison shopping.
