There is definitely a large "green" movement among consumers, and it is beginning to show up in the flower industry. There are many "labels" that are really just marketing labels, not actual certifications of sustainable or organic practices. This is commonly known as "greenwashing".
For those interested in "Green" flowers and plants, the most comprehensive certification in the flower industry is VeriFlora, (
http://www.veriflora.org/default.asp ) for several reasons including:
1) It is overseen by an independent agency (Scientific Certification Systems), NOT by an entity "in the business". Therefore, they have nothing to gain or lose by enforcing the standards.
2) The standards address Environmental sustainability (use of chemicals, management of waste and water, etc), Social/People issues (Fair labor practices, worker safety, community involvement and support, etc) and Quality (grading, cold chain management, traceability, etc.).
3) An ANSI standard is currently being finalized. ANSI is an organiztion that creates standards for all industries. I'm sure most of you have heard of this organization.
4) It is a global program.
5) Standards exist for Producers (farms, nurseries, etc), Handlers(wholesalers and trucking companies), and Mass Marketers. A pilot program is being developed for Retailers.
To learn more about VeriFlora, visit the web site. It includes an up to date list of certified producers and handlers. If you are a retailer and are interested in participating in the pilot program for Retailers should contact Annie Gardiner (
[email protected] ) at the VeriFlora Sustainability Council. You can also get point-of-purchase merchandising materials to use in your shop.