I Did It
After almost 60 years of my life,
And after 80 years of my families business
And after 130 years with the florist operation
All at the same site
I moved our store 1 mile Oct 2006
7 semi moving van loads
New location has much better street exposure
On a Business/State highway that accesses the Interstate in 1 mile
Singed a lease late August 2006
Did electrical, refrigeration, plumbing, painting
Opened Monday, Oct 2, 2006,
All within 5 weeks
Did not miss a single day of business
Phones were down about 20 minutes
Occupancy cost is down about 1/3rd.
Now it feels like we are in heaven
But it took a trip through hell to get here
Probably can say now that my move is 99% complete
My regret: Should have done it 15 years ago when changes started to take place in this industry but I could not see the trees from standing in the forest.
We're not out of the woods yet, but we are heading in the right direction.
My lesson: Today a flower shop has to have visibility and easy access
Now my customers can drive up within 10 feet of our front door and we do not have to share parking with any other tenants. Our store walk in traffic is up.
My advice: Build foot traffic into your shop. You need to have street traffic to do that. Florists today must have a website, must have foot traffic, have to price diffently. Think outside the box. What worked in the 80s, forget it. That won't work today.
Unfortunately, I do not think as one owning a business, I own a job. It provides the needed revenue stream. Will somebody want to buy my shop/business someday? Probably, if the fix I am presently doing works. So far I think it is working.
My biggest challenges:
1. Today it is employee attitude
2. Learning marketing
3. Keeping healthy at age 75 while working 60-65 hours a week
4. Be willing to do anything/everything [today I cleaned one of the toilets] meaning be willing to do anything and everything you would ask an employee to do,
5. But don't expect employees to do everything you have to do as an owner.
What makes this all happen? Passion! Innovation! Execution! Believe in yourself! Seek Wisdom and have the faith/guts to use it because wisdom is the mind, not the engine.
That's what it takes.