I was put off the moment I read the part about the creative mind part. I mean really, the attitude seems to be that we are a dis-functioning group of people who can't think for ourselves, and certainly cannot understand all of the complexities of running a business, which is why they will do that for us.
Apparently the business plan was written in simple language that us "creative" could understand. I'm sure that is why "duel" was used in place of dual.
I was especially intrigued about "Senators". Apparently, those who have "highspeed" internet are the only ones who get to make the "big" decisions, oh, and pay a higher monthly fee. As the "business plan" unfolded, and I managed to do the math with my poor little brain, this plan took about 8 years to come to fruition. It must have been written that long ago, and was never re-written as technology changed.
I wouldn't touch this sucker with a 20 foot pole. They plan on having 10,000 or more florists signed up for this global clearinghouse, a complete monopoly. It clearly states that the florists would belong to a non-profit co-op. But the monthly fees would bring in over 1.5 MILLION dollars PER MONTH. That's just the membership fee. But that's okay because they state that the OTHER 5 parts will be capitalistic. Then, because you allow them to process all orders through their network site, they have the opportunity to invest that money that they hold. Even holding it a couple days would reap HUGE profits. My feeble little creative brain can just hardly take it in, of course, but it smacks of a union to me. There does not seem to be a provision for the member florist to share in any of that profit.