Why would the Resnicks do that?
It seems if they helped eliminate some of this stuff it would open the door for more tf.con orders.
But then again - they are a completely reactive vs proactive company.
Hello Bloomz
WHAT FOLLOWS IS A TUTORIAL ON THE ECONOMICS OF RUNNING A WIRE SERVICE:
In ANY large business, the LAST THING that an owner wants is wild and inherently unpredictable (in magnitude) variations in revenue. Instead, they want stable and predictable month-to-month revenues.
Florist revenues are inherently wild and unpredictable.
So, any wire service that relies on commissions for most of its revenues will ALSO experience wild and unpredictable revenue variations. That is BAD.
Wire services solve this problem by reducing their dependance on commissions and increasing their dependance on recurring revenue. They get this recurring revenue the way many other organizations (like AARP, Insurance Companies, Finance Comanies, etc.) make most of their money. They get it from member's dues, service charges, sales of auxiliary items etc.
OK, so how do you keep and grow your wire service business? You grow your business by recruiting and maintainig ADDITIONAL MEMBERS. How do you recruit additional members? You pander to their desire for MORE ORDERS
How do you get more orders? You get them BY ENCOURAGING THE OGs AND BY BECOMING AN OG YOURSELF!
How do you encourage OGs? By giving them REBATES. Who pays for the rebates? The members pay for the rebates out of their (increased) monthly dues.
< My thanks to several Floral Chat members that PM'd me to help me understand many of the fine points of this business. >
Is TF proactive or reactive? Think about this for just a little while and I believe the answer will become glaringly clear!
And THAT is WTFIGO
Bill