As one of my last posts as a pro member before my subscription runs out........let me add a note of cautio to this news. In order for the law to have any real effect, you are going to have to include the PUBLISHERS of the directories accountable as well. That was not done in SC and the law is a joke.
The publishers claim that they only print the information given them, they don't check for validity or legality, so, the deceptive advertisers continue to place their ads time and time again. Also, the fines that are levied need to be hefty. When a deceptive company grosses in the seven plus figures or better, what is a fine of less than 100.00 to them?
Unless your Vermont law is worded in such a way to hold the publishers as well as the advertisers accountable and has some hefty, high, fines, then your law looks good, but has no teeth or bite.