I have been thinking for days what I have to say about the wire services.
Here goes.....
First, one point that I have not heard is that delivering wire in orders is a form of marketing. At least for me. I get lots of incoming wires and I try to use that opportunity to showcase my work to the community at large.
I also do follow up marketing to the recipients of floral gifts.
The wire service provides me with addresses of consumers that use/receive floral products. What is that info worth? A lot, in my book.
I have captured many, many, many clients from sending them flowers from a wire in order. Large corporate accounts.
Besides that, I dislike what the og and wire services are doing to my business's profitability.
To me, Teleflora is the better of all the other services.
They have a huge florist base. The company is still owned by the Resnicks'
They have kept it a private company for I believe almost 30 years. I admire them for that.
They don't drop ship or sell any other product not coming from a flower shop.
They still promote and sponsor education
They are business people, the same as we are. They need to make a profit.
I wonder if they could be convinced to rethink the commission structure.
I know I am probably nuts. Of course they are not going to p off their large og companies. But, what if????
My point is that Teleflora makes money on the technology and support they sell us, they make money on the credit card processing service, they make money on the containers they make us buy. Co op advertising, etc. There are many avenues of revenue for them.
I have been noticing more and more small towns with no FTD or TF florist. Teleflora needs the florist to be a business partner. What good is it to gather an order, when there is no florist to service it?
If Teleflora came up with a realistic plan, they could reunite and possible re earn the trust of florist??
Am I too naive???