Price-check Please

rewolf

rewolf

Pro Member
Jul 4, 2007
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chatham
www.wildbunchstudio.com
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MA
I supply a local resort with fresh cut flowers during the high-season and orchid plants during the off-season. In a few high-traffic areas with the resort, they now want an assemblage of plants like the picture below.

I really do not know how to price plants because I'm a wedding florist. There are five plants in the 15" long container. Cost for plants was $25. Took me 15 minutes to assemble. What should I charge?

FC-liveplants.jpg
 
I would say at least 75.00...What kind of upkeep will they have? Do you need to replace dead plants? Will they be paying a maintenence fee for upkeep to you or are they going to upkeep and pay for replacements as they happen?
 
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lori042499 said:
I would say at least 75.00...What kind of upkeep will they have? Do you need to replace dead plants? Will they be paying a maintenence fee for upkeep to you or are they going to upkeep and pay for replacements as they happen?
Click to expand...

No upkeep. Housekeeping will water them which of course means certain death.
They call when they need an entire new set of replacements.
 
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anytimeflowers said:
Is the price of the container included in that $25? If not, then $75 is far too low.
Click to expand...

I guess I was assuming they provided the containers! I assumed that since the cost of the container was not disclosed.
But you are right.
 
I assumed no containers also....with container it would have to be easilt 100.00.
 
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You are right. Container is not in the $25. I have a series of containers that I rotate in and out of the resort.
The Resort budgeted $100 but I just can't charge them that because I don't even think the perceived value is $100.
I was hovering around the $87 target and hoping to score brownie points by coming in under budget.
Yet, I've got to say with their fresh cuts during high-season I don't get the typical mark-up.
 
$87 sounds good to me - and you'll soon be able to put them together in less than 5 minutes each.

We do a lot of planters, so here's a tip -- pack the bottom of each container with an inch or so of styrofoam chips, or broken bits of styrofoam from packaging. Reduces the weight, cuts down on the amount of soil you'll need and provides a reservoir for the overwatering that's bound to happen. Cover any exposed soil with Spanish moss (besides looking good, it means you can probably reduce the size, and cost, or at least one, maybe two plants). And make sure that those containers are absolutely watertight.
 
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rewolf said:
You are right. Container is not in the $25. I have a series of containers that I rotate in and out of the resort.
The Resort budgeted $100 but I just can't charge them that because I don't even think the perceived value is $100.
I was hovering around the $87 target and hoping to score brownie points by coming in under budget.
Yet, I've got to say with their fresh cuts during high-season I don't get the typical mark-up.
Click to expand...
IF it's a "recurring" contract, ordinarily, the actual cost of the containers at the wholesale level SHOULD BE covered in 2 plantings/re-plantings, and THEN "re-average" your "guilty budget"......chances ARE, you'll rotate every 3 to 3.5 weeks, and your "losses" will hover around 16%, and the REAL QUESTION, is in the transportation!
It's likely you'll have new planters to replace the old planters "on-site" so, DON'T forget the magic doubling of hardware costing, for the first 2 plantings.....
 
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