- May 3, 2006
- 6,457
- 4,226
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- MA
The fitz design prom class was great...I learned a few new things...
one was that you can glue right to the pad on the wristies, eliminating the need for large amounts of ribbon, filler and the like...
Marketing ideas, like 3 ways to get into the schools to sell your corsages...
one is selling during lunch, another is adopting ambassadors and kind of paying the kids to earn their corsages for free by recommending your shop to friends, fundraising.....all the schools need funds and we can make our flowers sell better by giving some money back, the great thing about this is it is newsworthy, when you make an appointment with the principal, give them the check and take a picture, send picture and press release to very local paper and they will most likly print it....
The other was how to use the new milton adler vintage hat pins...The composite orchid was done using one of these...too hard to explain on here, but you guys can figure it out, I am sure...
Cory was high energy, passionate about prom and interesting to listen to..He knows how to sell, he also knows that the money is in volume and speed....his ideas were meant to add to both of those premises and he came with lots of facts and figures about all of the lifetime numbers...His message is to connect with the prom girl, She is worth over a lifetime 35,000.00...Make her happy at prom and she will get married, have babies, send her friends flowers, etc etc...
I think as florists some tend to look at things like prom as a tedious small money waste of time things, just like the 5 or 10 dollar cash and carry bouquet...but we need to look at these things as lifetime potentials, I would rather have 10 regular flower buyers at 5-10 bucks 2-3 times a month than the once a year funeral or valentine buyers that are a dime a dozen, lifetime value tells me that the regular flower buyers will spend much much more because ontop of the small regular sales they will also get those once in a while things from me because they are buying from me regularly, I think many florists along the way forgot this and got into the whats in it for me right now mode...don't bother me for small stuff, I am too busy...we should be knocking ourselves out for these bouquet buyers and prom girls, not the guy who buys 100.00 or 150.00 arrangement for his wife once a year, he's the losing game...
one was that you can glue right to the pad on the wristies, eliminating the need for large amounts of ribbon, filler and the like...
Marketing ideas, like 3 ways to get into the schools to sell your corsages...
one is selling during lunch, another is adopting ambassadors and kind of paying the kids to earn their corsages for free by recommending your shop to friends, fundraising.....all the schools need funds and we can make our flowers sell better by giving some money back, the great thing about this is it is newsworthy, when you make an appointment with the principal, give them the check and take a picture, send picture and press release to very local paper and they will most likly print it....
The other was how to use the new milton adler vintage hat pins...The composite orchid was done using one of these...too hard to explain on here, but you guys can figure it out, I am sure...
Cory was high energy, passionate about prom and interesting to listen to..He knows how to sell, he also knows that the money is in volume and speed....his ideas were meant to add to both of those premises and he came with lots of facts and figures about all of the lifetime numbers...His message is to connect with the prom girl, She is worth over a lifetime 35,000.00...Make her happy at prom and she will get married, have babies, send her friends flowers, etc etc...
I think as florists some tend to look at things like prom as a tedious small money waste of time things, just like the 5 or 10 dollar cash and carry bouquet...but we need to look at these things as lifetime potentials, I would rather have 10 regular flower buyers at 5-10 bucks 2-3 times a month than the once a year funeral or valentine buyers that are a dime a dozen, lifetime value tells me that the regular flower buyers will spend much much more because ontop of the small regular sales they will also get those once in a while things from me because they are buying from me regularly, I think many florists along the way forgot this and got into the whats in it for me right now mode...don't bother me for small stuff, I am too busy...we should be knocking ourselves out for these bouquet buyers and prom girls, not the guy who buys 100.00 or 150.00 arrangement for his wife once a year, he's the losing game...
