Promote that you are a FAMILY BUSINESS!

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HeatherTuckey

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Jan 9, 2008
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www.pflorist.com
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Even in the 80's and early 90's before we had a website, we would always try to promote that we were a family owned business. I know many of you do promote this, but I encourage you to take it to the next level with an extensive "about us" page including a family and/or staff photo. We get many compliments regarding our "about us" page. Please read the compliment we just received about a recent web order. I am not posting this to brag. I just think the majority of the florists on FC could benefit by promoting the "family business angle" more on their website. Please read this testimonial and view our "about us" page. If you have similar pages that have resulted in compliments or orders, please post a link or comment.

I also want to take a current staff pic and possibly short bio's for some.

http://www.pflorist.com/aboutus.asp#3

I live in North Carolina and had to order flowers for my mother-in-law who lives in Philadelphia. I was hesitant to order from a florist that I didn't know but the large internet florists just didn't have anything that looked special. I liked that Plaza Flowers is a family business, so I took a chance and ordered from you. I couldn't have been more pleased with the quality and service! Not only were the prices and shipping fees reasonable, I didn't have to pay extra for next day delivery. And I liked that you delivered the flowers rather than sending them by UPS all boxed up. I ordered the European basket and my mother-in-law just loved it! She raved about the beauttiful flowers and how healthy the plants are. And she was thrilled that each plant was in an individual pot so that if she wanted, she can separate the plants. Thanks for your great service! I will definitely be using Plaza Flowers again.
 
What a great about page... our website - will hopefully be better soon.. but we did the same idea on our about page as well... I agree that consumers like to know the people behind the business! Great Idea Heather! WTG!
http://www.youronlineflorist.com/ You may have to click the about page tab?
 
I totally agree Heather! We also, as you know, get a ton of orders because of our family pictures on about us and on home page too-

They do want to see a real face and want to trust the company that they are using.

I still look at websites and cringe when I see something on about us with no photo, and the text that says "store photo coming soon"

These are usually the Ws sites that nobody bothers to personalize!

Ps- I also think it's a great idea to do bios and pics of employees, if they will let you- Good idea Heather!:musical:
 
Yeah, but you gotta make sure you take the picture on a day when the family is not fighting! :)

Come on, you guys all know what I'm talking about! :) Family business has its own set of joys!

Seriously though - I do agree 100%. The question though is how to convince employees to cooperate. Everytime my dad brings it up in the office he gets the dirtiest looks from all the (non family) employees.

I think this is part of the reason for the success of Facebook, etc. It humanizes your business.
 
For many, many years the shop had photos of the employees behind the counter, and I tried on more than one occasion to set up an area for an "employee of the week/month.etc" where that employee could set-up/decorate/showcase his or her talents any way they wished.
 
For many, many years the shop had photos of the employees behind the counter, and I tried on more than one occasion to set up an area for an "employee of the week/month.etc" where that employee could set-up/decorate/showcase his or her talents any way they wished.


This would even be an interesting idea to do on our websites. Makes the customer feel like they really know the shop AND the staff more closely and showcases each designers own look... "Designs by Samantha" (pic, bio and several designs) - "Designs by Renee" (pic, bio and several designs), etc....

Thanks for a great idea.
 
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Really nice "About Us" page.....it has inspired me to update our content/pictures. We do get people comment that they read this article on our website http://www.mcadamsfloral.com/default.aspx?s=22 .

Your family page would certainly entice me to buy from your shop. It is delightful and makes you sound so trustworthy. Good Job.

Carol Bice
 
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thanks for this post....taking a photo of my family and posting it on the website has been on my "to do" list for quite some time now. this post has given me more incentive to get it done!
 
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