As you many of you know over the past year I have been expressing my concerns in other websites that use our images or our content without our permission and then charging other companies to advertisie on the website where the stolen content is being posted.
Places such as the Knot that continue to allow pictures to be posted by would be brides and wedding coordinators claiming that they can duplicate or actually claiming ownership of the content.
Protecting your images requires more than just finding these websites and sending cease and desist letters but there is a new growing trend that many of you will not like to hear about.
As you know many consumers use the web to price comparison many products and with new smart phones and tablets becoming more popular these products are also being used to share content live on these devices.
Recently a customer contacted us regarding one of our arrangements from our website and wanted to order a few of them for her event. Ah yes the discounts where asked and it went back and forth over a few days but eventually the customer did order our product.
When the customer came in to pick up the arrangements she started a conversation with my wife and started to explain to her that our prices where the best and so forth when it came to this product. The customer actually took the time to explain how she used the picture of the product from our website and showed it to other florist as she continued to find the best price.
This is something that many of you need to really think about when posting images about your products. Its not just your wedding images but your actually products that you feature on your website that you need to really think about embedding your shop information onto the image. I think also we think that providing a quality image for the consumer is better than providing a smaller image but in reality if you provide large resolution pictures that allow the consumer to print your image or even give the consumer a way to see ever single piece of the image could work against you.
I really don't have the answer but I think that making everyone aware about how your images can be used is a start. Perhaps we can come up with some ideas to better protect our online content together.
I currently do embed my shop information visually into the image. I also have started to use a javascipt to block users from downloading our images however it is not 100% and I do I see apple and even droid phones still able to download our images onto their phones.
I recently started using the Digimarc service to embed tracking information within the image. However due to the size of our images the code is very tricky to detect on the thumbnail versions versus the larger versions. If anyone has experience in using the Digimarc service I would love to talk to you about your experience with it.
Places such as the Knot that continue to allow pictures to be posted by would be brides and wedding coordinators claiming that they can duplicate or actually claiming ownership of the content.
Protecting your images requires more than just finding these websites and sending cease and desist letters but there is a new growing trend that many of you will not like to hear about.
As you know many consumers use the web to price comparison many products and with new smart phones and tablets becoming more popular these products are also being used to share content live on these devices.
Recently a customer contacted us regarding one of our arrangements from our website and wanted to order a few of them for her event. Ah yes the discounts where asked and it went back and forth over a few days but eventually the customer did order our product.
When the customer came in to pick up the arrangements she started a conversation with my wife and started to explain to her that our prices where the best and so forth when it came to this product. The customer actually took the time to explain how she used the picture of the product from our website and showed it to other florist as she continued to find the best price.
This is something that many of you need to really think about when posting images about your products. Its not just your wedding images but your actually products that you feature on your website that you need to really think about embedding your shop information onto the image. I think also we think that providing a quality image for the consumer is better than providing a smaller image but in reality if you provide large resolution pictures that allow the consumer to print your image or even give the consumer a way to see ever single piece of the image could work against you.
I really don't have the answer but I think that making everyone aware about how your images can be used is a start. Perhaps we can come up with some ideas to better protect our online content together.
I currently do embed my shop information visually into the image. I also have started to use a javascipt to block users from downloading our images however it is not 100% and I do I see apple and even droid phones still able to download our images onto their phones.
I recently started using the Digimarc service to embed tracking information within the image. However due to the size of our images the code is very tricky to detect on the thumbnail versions versus the larger versions. If anyone has experience in using the Digimarc service I would love to talk to you about your experience with it.
