Qualities of FWOAC (or FWOAFC)

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SpringCity

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May 19, 2008
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Ok, the acronym FWOAC (florists without a clue) has been bandied about. What do you think of when you picture these florists?

I picture:

People who open wedding floral event businesses without knowing where you buy wholesale flowers

People who need 24 hours notice to make a boutonniere

People who think their good taste (but no experience) qualifies them to open a flower shop

I've seen all of these and more, but I'm curious to hear your qualifications for FWOAC.
 
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"Florists" who believe they get 100% on wire orders and can't be convinced otherwise?
 
"Florists" who believe they get 100% on wire orders and can't be convinced otherwise?

Ah, Bloomz! You beat me to that one!

"Florists" who believe that the more incoming WS orders they get, the better off they are.

"Florists" who believe that if they're receiving a check from the WS, they're making money.

"Florists" who believe that if they have to send a check to the WS, they've lost money.
 
Florists who have no idea how many helium balloons you get out of a tank and guess at the price...

Florists who have no idea that the internet exists and that flowers can and are sold on it..

Florists who have no idea how to make a casket cover and call their competition to get a quick lesson...

Florists who also have no idea how or what to sell to a bride and call competition for a quick lesson...

Florists who regularly by stock for thier shop at the local stop and shop because they can buy in smaller quantity...

oh the list goes on.....
 
I worked for one!! oops, make that two!!
 
Me too Beth.

One I worked for waaaay back in the day made us do this crazy thing. If there were short laterals from daisies that you can't do much with, he had us jam them into a longer piece of daisy stem (it's soft-ish in the middle and you can do this) so that there would be more daisies to put in the arrg. - if you can picture that.

I have shown subsequent people I've worked with, this very AIFD-esque and professional </sarcasm> technique and the first thing they ask is how does it last? I don't think this guy cared about such things. Not wasting money is one thing but that was whacked. Oddly enough that store has been closed for years.
 
OMG Robin, I would think they'd be wilty within hours. What a dumb-head.
 
That's a trick that I've heard of many times.
 
Gee, the geniuses who say "This WS sucks because I have to write them a check every month" but say this WS rocks because we get a check from them!

Please don't red dot me because you are in a small town and don't get very many orders, if thats the case, why are you in a WS at all? Use a CC and get air miles and go direct. but call and establish a relationship before you have an order.

Keith
 
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I think we are all FWOAFC :>

lol it could be.


keith said:
Use a CC and get air miles and go direct. but call and establish a relationship before you have an order.

I agreed with the rest of your post but hey, you never know who's going to walk in the door and want an order to Kansas or Timbuktu. You can't know ahead of time, in order to establish that relationship beforehand.

But that's ok, I never ask for a discount, don't see the point. I just take my little fee from the customer, call it out, and she gets 100% value. :)
 
"Kansas or Timbuctu"

Hey, Robin, work with me here!:) Kansas and Timbuctu in the same sentence?

"• Johnson County Kansas has more residents than major U.S. cities such as Atlanta, Sacramento, Oakland, Miami, and St. Louis."
(County Economic Research Institute)

If you come to KC for AES, I'll drive you across the state line and we'll have some fun here in Kansas! Meanwhile, I'll be happy to fill any of your orders. We don't deliver to Timbuctu though, you'll need to call Bloomz for that!

Dorothy and Toto
AKA Patty and Carly (my dog)
 
I'm with ya Patty. Hey I live in Waukesha, Wisconsin, which is not far from BFE. lol

I just picked 2 locales off the top of my head. :thumbsup
 
As I sit here tired as can be from the longest week from hades, I have to answer this so if there is misspells, I don't wanta hear about it,

FWOAC,,,Well here goes, and I don't want to start anything, but I think everyone should think about this,

When I opend my shop, Yes I had a clue about business, flowers, decorations, weddings, and party's even death, I knew it all, but in the first year, Was a little hard, because of all that was going on, when the next years came, I still knew it all , but I went to every class, took all the tests, cause I was the Queen I knew it all, and wanted it all, Then the years passed, I still knew it all, Now the truth, Yes flowers are preety, smell good, look good, and darn it is hard work, No one prepared me, for all the ups and downs, of it all, The work came easy, the flowers took a life of there own, The FTD/TF/AFS/Redbook /Carrik, orders they all came in, hevens they were wanting us to do it, all, Well I did it all, then one day someone came to the door, and just lost a child, and heavens , I was a total mess, crying harder than they were, so I became a FWOAC, I tried to be brave, and to be something , I wasn't, this was not going to be the end of the great Queen, so then so everyday, I have people coming and going, and heavens, things are so preety, and the people come in death is lurking, but I keep making those funeral arrangments and crying with each customer, and the weddings, well, I was so happy doing them, and lordy the work kept coming so all is well in fairy tale land of flowers, So one day, I sent a sheet to my wonderful customers telling them, that I can't carry on, well, the letters came pouring in the door, SO they all told me about the FWOAC, so then after a short while, I go back, and share all the letters with my wonderful staff, and said" I can conquer this, head on" So then we are back full force, you see I am seating a chair at this point hardly able to work, So that made me a FWOAC, But the meaning of all of this, is , These darn flowers, are that of emotion, I don't care if you are selling crap on a cracker, YOu better say these words all the darn time, and you won't fall in to the FWOAC,

Thank you. Thank you for stoppin by hand them a flower, CLean your store, ask yourself, would I want to shop here? Do you offer yourself to your customers, or are they just that a customer? Don't judge, just do it, and be proud of it, and no matter what your style is , it doesn't matter, I learned everything I forgot this weekend, Sometimes we all need swift kick to relize things, and I know after this weekend and week. I am truely blessed, and have always know that, and now I know it more than ever, SO when you think, FWOAC, Think of yourself as the person you are, and not to judge, and everyone has something to offer to others, that is the truth, and you shall never be a FWOAC, and sometimes, I have to admit, I have thought that in my mines eye, but then darn, God gave me knowledge to share all that I have become, and to make sure that I continue to do so, I sometime and still do have that FWOC, but when I really think of it, I am no florist, I am someone who shares in the joy's and sorrows, of others, So I can't judge, but I am proud, of all that I am able to give, yeah I cry and laugh, So when I am on the phone with that florist this morning Who cried with me , when I gave her that order, I know in my heart she is a florist with a clue to be human, she is saying she is so emotioanal for crying with me, But I know in my heart, she does have a clue, she may not have know all the flowers that I wanted, but she will be succeful in all that she does because she is human. and we all make mistakes, and sometimes do great wonderful things, It is no what you do, but what you didn't do that makes the world of difference, So on the FWOAC, I am one of them, and yes I do call and ask for confirmation, So blessings to all of you who have taken the time to read this, and I am truely blessed, as a FWOAC.
 
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Queen...

I think you are a pretty special FWAC ( Florist with a clue):yourock:
 
Queen, never would you be classified as a FWOAC.
 
I worked for one!! oops, make that two!!
try working for a pair of idiots who decided to open a florist stall with no knowledge of flowers never mind floristry, with no water supply and talked about footfall,baselines & demographics. I lasted 6 long months and now qualify for a sainthood
 
try working for a pair of idiots who decided to open a florist stall with no knowledge of flowers never mind floristry, with no water supply and talked about footfall,baselines & demographics. I lasted 6 long months and now qualify for a sainthood

Funny now, misery then! lol lol
 
Oh, I have worked for a few...

The best one was a lady from the banking industry...got an early retirement incentive package..decided to open a flower shop. read a book on how to design...had a cute little shop and an ad in the paper for a designer...

I answer ad and apply....she seems OK...She has herself, two other part time designers, a full timer leaving and a part time driver. She needs to hire someone to replace full timer...I get the job and find out that she is only busy enough for all these people at holidays, prom and wedding weekends, but keeps them on all the time...no clue..

She would regularly close the doors and lock out retail customers because we got 5 pieces of family work, I did about 10 orders a day...fast forward 6 months, she can't figure out why she keeps going further into debt...DUH!! I tell her she is way over staffed and should be running the place by herself and just hiring on help when needed on busy weekends and holidays...She thinks I am crazy, she couldn't possibly do all this work...No clue....

It's to bad because she had some good talent, she had good style, she had a cute shop...I would not have believed she learned how to design from reading a book, but that is all she learned...She had no idea about the floral industry and what it take to make a buck...Oh well, she ended up selling her shop and then the one who bought it promptly went out of biz...I am guessing another FWOAC...
 
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