I have been using a combination of our access logs as well as Google Analytics. Using both of these sources I can come up with a reliable source of checking our referals.
Bounce rates are considered when a consumer clicks on a link to your front page and then leaves from the same point of entry. By using this number and checking the time that is spent on your site it is very easy to discover what links or referals work and which ones are junk.
My post regarding party pop was based on the info from both sources (acces logs and analytics and discovered this referal to be very active however showing a very high bounce rate.
I have also used to look at ppc as well as natural referals. Organic actually does work very well compare to ppc. PPC must be handeled very carefully since the average is 35% to 40% bounce rate. I mean if you spend $100 for ppc that menas $35 to $40 of it is most likely junk.
For those looking at starting a blog again I would recomend it HIGHLY without discolsing to much information.
This is also a great tool to use when you do confront a advertising source. For instantce Superpages up until this month was a very good source with a low bounce rate and actual conversion numbers to support. This month something has gone severly wrong. After reaching our budget for the month for the first time since i began using superpages as well as a record number of clicks. I have found that not only did my clicks never make it to the website but the few that showed a 45% bounce rate. I feel that for this month superpages has some explaining to do and I have contacted them to discuss the future of advertising with them.
Locate a flower shop is also still a very good choice considering the price and the bounce rate "very low". Unlike Local Flower Shop (sorry art) with very little traffic this year and a very high bounce rate.
Flowerchat is also a great souce. I see that many of you dig deep within the site and spend some serious time looking over the site (Thanks!!)
Building a website and working on your SEO work is just the first step. You need the tools in place to analize your traffic and determine quickly what works and what doesn't. Googles Analytics is awsome and since its free why not give it a try. Start by just adding the code to your front page. Once you feel comfortable you can start adding it to more of your pages to get a real since of what consumers are up to on your site and most importantly determine where is your best place to put your money.
Bounce rates are considered when a consumer clicks on a link to your front page and then leaves from the same point of entry. By using this number and checking the time that is spent on your site it is very easy to discover what links or referals work and which ones are junk.
My post regarding party pop was based on the info from both sources (acces logs and analytics and discovered this referal to be very active however showing a very high bounce rate.
I have also used to look at ppc as well as natural referals. Organic actually does work very well compare to ppc. PPC must be handeled very carefully since the average is 35% to 40% bounce rate. I mean if you spend $100 for ppc that menas $35 to $40 of it is most likely junk.
For those looking at starting a blog again I would recomend it HIGHLY without discolsing to much information.
This is also a great tool to use when you do confront a advertising source. For instantce Superpages up until this month was a very good source with a low bounce rate and actual conversion numbers to support. This month something has gone severly wrong. After reaching our budget for the month for the first time since i began using superpages as well as a record number of clicks. I have found that not only did my clicks never make it to the website but the few that showed a 45% bounce rate. I feel that for this month superpages has some explaining to do and I have contacted them to discuss the future of advertising with them.
Locate a flower shop is also still a very good choice considering the price and the bounce rate "very low". Unlike Local Flower Shop (sorry art) with very little traffic this year and a very high bounce rate.
Flowerchat is also a great souce. I see that many of you dig deep within the site and spend some serious time looking over the site (Thanks!!)
Building a website and working on your SEO work is just the first step. You need the tools in place to analize your traffic and determine quickly what works and what doesn't. Googles Analytics is awsome and since its free why not give it a try. Start by just adding the code to your front page. Once you feel comfortable you can start adding it to more of your pages to get a real since of what consumers are up to on your site and most importantly determine where is your best place to put your money.
