Roses, Roses, Roses, Roses and more Ro...........

BBJ (Big Bad John)

BBJ (Big Bad John)

Flower Dude
Oct 31, 2002
1,164
427
83
77
Chesterville
State / Prov
ON
What's with FTD's Mother's Day Codifieds............. Just getting ready to update some web sites and downloaded the FTD and Teleflora specials. What hit me smack in the face was that all of FTD's 9 yes (9 specials) have roses in them 4 of them only have roses and spray roses, no greens or fillers, 2 have only full size roses, no fillers or greens, 1 has roses, hypericum and variegated pitt, 1 roses, spray roses and hydrangea, and the number 1 special has pink aziatic lilies and roses and maybe 1 stem of leather!!!!!!!!!!!! Took a lot of imagination to come up with those fantastic designs don't you think?
 
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anytimeflowers said:
Paving the way to consumer acceptance of shorter roses with nothing else, makes the boxed and fedex'ed offerings more acceptable.
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The way was paved years ago for shorter stem roses (40 -50 cm) and continues to be by mass marketers and grocery stores. The only individuals hoping to hang onto the concept that a rose should be 70 - 80 cm long are the growers and the traditional retail florist, and they share the same reasoning to a degree. A longer rose commands a higer price per stem.

The consumer in large numbers has gravitated to shorter lengths readily availble at affordable prices where they buy their milk and eggs. They have to a larger degree made the chioce of convenience and price over stem length.
 
Knife's Wife said:
Hmmm... maybe they are helping growers to move roses that did not move at VD. 2 out of 3 of our suppliers of rose have been sh** the last few weeks. Yeah I know doubtful but it's a thought!
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Over the last few weeks there has been a severe shortage of roses, the combination of a severe free just prior to Valentines and the holiday itself meant fewer roses after the fact.
 
Doug Munro said:
The way was paved years ago for shorter stem roses (40 -50 cm) and continues to be by mass marketers and grocery stores. The only individuals hoping to hang onto the concept that a rose should be 70 - 80 cm long are the growers and the traditional retail florist, and they share the same reasoning to a degree. A longer rose commands a higer price per stem.

The consumer in large numbers has gravitated to shorter lengths readily availble at affordable prices where they buy their milk and eggs. They have to a larger degree made the chioce of convenience and price over stem length.
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I disagree. They still ask for long-stemmed roses, they just don't seem to understand WHAT constitutes a long stem anymore, hence my "paving the way" comment. Look at most of the recipes, and they call for long-stemmed roses. When you get into the guts of the recipe, it stipulates 40cm roses. Proflor, Bloomnet, they are advertising long-stemmed roses.
 
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