One MINOR detail. Teleflora doesn't charge sales tax.
That's one of the reasons (IMNTBHO) why TF, FTD and almost all the other OGs are successful. The customer notices athat there is no sales tax being charged and figures that this must be a BARGAIN.
At the very least, based on my analysis, TF and FTD SHOULD be charging consumers sales tax. After all, they charge us florists state sales tax on services associated with Dove and Mercury. And, AFAIK a merchant cannot choose to charge sales tax to one class of customer and NOT to another class.
But what do I know!
Bill