SAS and 1-800-FLOWERS.COM

[clay]

I see a full page ad in the recent Internet Retailer magazine;

Proven Sucess
SAS and 1-800-FLOWERS.COM
"SAS business analytics has helped us attract 20 million new customers."Chris McCann, President
Find out how www.sas.com/flourish

 

[BOSS]

20 million new customers = at our burn rate, without SAS we'd be out of business!

 

[CHR]

The data SAS provides would certainly help a company improve its campaigns and more tightly target its ad budgets.

In light of the numbers released for the last 2 quarters (including the ones a couple days ago), this quote

“SAS has given me the ability to grow my business, whether the economy has been up or down,” says McCann. At a time when other retailers were struggling to survive, 1-800-FLOWERS has seen revenues grow, nearly doubling in the last five years.

rings a bit hollow.

Not sure what to think about this bit of info:

SAS also helps executives know whether personalized marketing messages are resonating with customers – all in real time. For example, on Mother’s Day, executives saw conversion rates stall at 68 percent. Reports were quickly generated and the company uncovered the issue. Adjustments were made and within one hour, the conversion rate went to 72 percent, resulting in millions of dollars of additional revenue.

A 68% conversion rate? Is that really possible? Maybe it's a number tied to shopping cart abandonment...

Appears 1-800 has been working with SAS for several years.

 

[BOSS]

Not sure what to think about this bit of info:

A 68% conversion rate? Is that really possible? Maybe it's a number tied to shopping cart abandonment...

I don't believe it... :rofl:

 

[ourfathershou25]

If Boss believes I do also.